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Precision Pout Lip Liner Lure dupes and alternatives Kylie Cosmetics

Plum · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free27Vegan13Cruelty-free14

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30 matches

Closest shade matchClosest overall alternative: NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner Sienna

The equivalent shade and the most similar lip liner overall.

Your shade
Kylie Cosmetics
LureChange shade
Colour family, undertone and depth: Plum · Warm · Deep / dark
Finish and opacity: Buildable
The match
NYX Professional Makeup
Sienna
Colour family, undertone and depth: Brown · Warm · Medium
Finish and opacity: —
Overall match
85out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
50
Wear (Wear & performance)
96
Comfort (Comfort & suitability)
40
Shade match
90out of 100
Colour
96
Depth
98
Undertone (Undertone and colour family)
65
Medium confidence· Digital matchWhy it matches
Match price
$6Ulta BeautyUlta Beauty
$13 less (68%)

Your shade $19 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Color Sensational Shaping Lip Liner

    Brick Red
    Shade match 88
    $8.49Ulta BeautyUlta Beauty$10.51 less (55%)

    Matches: Near-identical swatch colourSame warm undertoneSame longevity: long-wearing

    Differences: Red rather than plumDoes not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Looks identical

    Ingredients (not scored): 5% ingredient overlap

    Differences: Red rather than plum · Does not claim comfort

    Medium confidence· Digital match

    View match
  2. #3 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Flesh 3
    Shade match 89
    $29SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Brown rather than plumDoes not claim smudge and transfer

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than plum · Does not claim smudge and transfer

    Retailer shade note: warm mahogany

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Vintage
    Shade match 88
    $6Ulta BeautyUlta Beauty(product price)$13 less (68%)

    Matches: Near-identical swatch colourSame longevity: long-wearingSame format and precision: pencil

    Differences: Cool rather than warm undertoneDoes not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Looks identical · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: plum with mauve undertone

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    Kind Words Matte Lip Liner

    Lovely
    Shade match 82
    $18SephoraSephora$1 less (5%)

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Mauve rather than plum

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Mauve rather than plum

    Retailer shade note: warm mauve

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Ten Out Of Ten
    Shade match 75
    $8Ulta BeautyUlta Beauty(product price)$11 less (58%)

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Rose rather than plum

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than plum

    Medium confidence· Digital match

    View match
  6. #7 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Mark Of A Kiss
    Shade match 83
    $28SephoraSephoraCosts $9 more

    Matches: Very close colourSame warm undertoneBoth claim smudge and transfer

    Differences: Red rather than plum6-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Red rather than plum · 6-hour wear rather than long-wearing (longevity)

    Retailer shade note: a warm brick red

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Ever
    Shade match 84
    $6Ulta BeautyUlta Beauty(product price)$13 less (68%)

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Brown rather than plumDoes not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than plum · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: warm mauve-brown

    Medium confidence· Digital match

    View match
  8. #9 · Kosas

    Hotliner Hyaluronic Acid Contouring Lip Liner

    Extra
    Shade match 76
    $24SephoraSephoraCosts $5 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims hydration

    Differences: Neutral rather than warm undertoneRed rather than plumDoes not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Red rather than plum · Does not claim comfort

    Retailer shade note: vibrant cherry red

    Medium confidence· Digital match

    View match
  9. #10 · Natasha Denona

    I Need A Nude Lip Liner

    Cherry Cola
    Shade match 74
    $25SephoraSephoraCosts $6 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Cool rather than warm undertoneBrown rather than plum

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum

    Retailer shade note: dark burgundy brown

    Medium confidence· Digital match

    View match
  10. #11 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Cocoa
    Shade match 75
    $6Ulta BeautyUlta Beauty(product price)$13 less (68%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims hydration

    Differences: Cool rather than warm undertoneBrown rather than plumDoes not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum · Does not claim comfort

    Retailer shade note: for dark skin with peach undertones

    Medium confidence· Digital match

    View match
  11. #12 · NARS

    Long Lasting Matte Lip Liner

    Let's Go Crazy
    Shade match 73
    $26SephoraSephoraCosts $7 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: pencil

    Differences: Neutral rather than warm undertoneBerry rather than plumDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Berry rather than plum · Does not claim comfort

    Retailer shade note: rich mulberry

    Medium confidence· Digital match

    View match
  12. #13 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Up All Night
    Shade match 73
    $12Ulta BeautyUlta Beauty$7 less (37%)

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: DeeperPink rather than plum

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Pink rather than plum

    Medium confidence· Digital match

    View match
  13. #14 · Rare Beauty

    Kind Words Matte Lip Liner

    Wise
    Shade match 75
    $18SephoraSephora$1 less (5%)

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Brown rather than plum

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than plum

    Retailer shade note: medium warm brown

    Medium confidence· Digital match

    View match
  14. #15 · Hourglass

    Shape and Sculpt Lip Liner

    Uncover 4
    Shade match 69
    $29SephoraSephoraCosts $10 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourBrown rather than plum

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum

    Retailer shade note: Warm Terrocatta

    Medium confidence· Digital match

    View match
  15. #16 · Buxom

    Power Line Plumping Lip Liner

    Hush Hush Henna
    Shade match 89
    $24Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame warm undertoneClaims waterproof

    Differences: Brown rather than plum8-hour wear rather than long-wearing (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Brown rather than plum · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: cinnamon

    Medium confidence· Digital match

    View match
  16. #17 · Versed

    Lip Frame Defining Lip Liner

    Fringe
    Shade match 78
    $12.99Ulta BeautyUlta Beauty$6.01 less (32%)

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Brown rather than plumDoes not claim smudge and transfer

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than plum · Does not claim smudge and transfer

    Retailer shade note: Brick Brown

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Sa$$y
    Shade match 71
    $8Ulta BeautyUlta Beauty(product price)$11 less (58%)

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Rose rather than plum

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than plum

    Medium confidence· Digital match

    View match
  18. #19 · Versed

    Lip Frame Defining Lip Liner

    Sculpt
    Shade match 77
    $12.99Ulta BeautyUlta Beauty$6.01 less (32%)

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Nude rather than plumDoes not claim smudge and transfer

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than plum · Does not claim smudge and transfer

    Retailer shade note: Pink Caramel

    Medium confidence· Digital match

    View match
  19. #20 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Chai
    Shade match 80
    $22SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Brown rather than plumDoes not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 51% ingredient overlap

    Differences: Brown rather than plum · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: cinnamon brown

    Medium confidence· Digital match

    View match
  20. #21 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Spice
    Shade match 75
    $30Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same warm undertoneBoth claim smudge and transferSame format and precision: pencil

    Differences: Nude rather than plum24-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than plum · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: caramel with a warm undertone

    Medium confidence· Digital match

    View match
  21. #22 · NARS

    Powermatte High Intensity Lip Pencil

    Endless Love - 182
    Shade match 70
    $32SephoraSephoraCosts $13 more

    Matches: Both claim smudge and transferSame format and precision: pencilBoth claim comfort

    Differences: Cool rather than warm undertoneRed rather than plum12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than plum · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: maple red

    Medium confidence· Digital match

    View match
  22. #23 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Love Trap
    Shade match 78
    $28SephoraSephoraCosts $9 more

    Matches: Same warm undertoneBoth claim smudge and transferClaims waterproof

    Differences: Brown rather than plum6-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than plum · 6-hour wear rather than long-wearing (longevity)

    Retailer shade note: peachy brown

    Medium confidence· Digital match

    View match
  23. #24 · MAC Cosmetics

    Lipglazer Glossy Liner

    Whirlin'
    Shade match 85
    $25SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Rose rather than plumDoes not claim smudge and transferCream rather than pencil (format and precision)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    40

    Very close colour · Satin · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than plum · Does not claim smudge and transfer · Cream rather than pencil (format and precision) · Does not claim comfort

    Retailer shade note: dirty rose

    Medium confidence· Digital match

    View match
  24. #25 · Palladio Beauty

    Lip Liner Classic Pencil

    Vermouth
    Shade match 79
    $9.99Ulta BeautyUlta Beauty(product price)$9.01 less (47%)

    Matches: Very close colourSame longevity: long-wearingSame format and precision: pencil

    Differences: Cool rather than warm undertoneBrown rather than plumDoes not claim smudge and transfer

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 24% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum · Does not claim smudge and transfer · Does not claim comfort

    Medium confidence· Digital match

    View match
  25. #26 · Rare Beauty

    Kind Words Matte Lip Liner

    Gifted
    Shade match 72
    $18SephoraSephora$1 less (5%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Neutral rather than warm undertoneBrown rather than plum

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Brown rather than plum

    Retailer shade note: deep reddish brown

    Medium confidence· Digital match

    View match
  26. #27 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Supersize Me
    Shade match 76
    $28SephoraSephoraCosts $9 more

    Matches: Very close colourBoth claim smudge and transferClaims waterproof

    Differences: Neutral rather than warm undertonePink rather than plum6-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Pink rather than plum · 6-hour wear rather than long-wearing (longevity)

    Retailer shade note: neutral nude pink

    Medium confidence· Digital match

    View match
  27. #28 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Rush
    Shade match 76
    $25SephoraSephoraCosts $6 more

    Matches: Very close colourBoth claim smudge and transferClaims waterproof

    Differences: Cool rather than warm undertoneMauve rather than plum16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than plum · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: pink-mauve w/soft pearl

    Medium confidence· Digital match

    View match
  28. #29 · NARS

    Lip Liner

    LET'S GO CRAZY
    Shade match 67
    $26Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: DeeperPink rather than plum

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Deeper · Pink rather than plum

    Retailer shade note: deep mulberry

    Medium confidence· Digital match

    View match
  29. #30 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Dark Red
    Shade match 68
    $6Ulta BeautyUlta Beauty(product price)$13 less (68%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims hydration

    Differences: Cool rather than warm undertoneDoes not claim comfort

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim comfort

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner in Sienna, against Kylie Cosmetics Precision Pout Lip Liner in Lure. Every attribute compared, with its share of the score.

ComparedYour shadeLureClosest matchSiennaScore
Shade match60% of overall90
Colour96#8f3a3a#8b393bLooks identicalColour difference 1.3 (0 is identical)
Depth98Deep / darkMediumCloseDepth difference 1.2 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family30PlumBrownSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 3 of 4 compared96
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision85PencilRetractableCloseRetractable rather than pencil
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 85/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner in Sienna.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same longevity: long-wearing
  • Both claim smudge and transfer
  • Claims hydration

Different

  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmaroonmedium skin tone with warm undertone
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Sienna

Match price
$6Ulta BeautyUlta Beauty
$13 less (68%)

Your shade $19 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.