Brown · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Finish
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
Ulta BeautyYour shade $19 at Ulta Beauty · lowest price $11.97 at Amazon
Milani Keep It Full Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautySame priceMatches: Very close colourSame warm undertoneBoth claim smudge and transfer
Differences: 24-hour wear rather than long-wearing (longevity)
Very close colour
Ingredients (not scored): 5% ingredient overlap
Differences: 24-hour wear rather than long-wearing (longevity)
Retailer shade note: warm mid-tone brown
High confidence· Digital match
Kylie Cosmetics Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyUlta Beauty$14 less (74%)Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Does not claim comfort
Close colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim comfort
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$7 less (37%)Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
No material differences in the data we have.
Close colour · Sheer
Ingredients (not scored): 0% ingredient overlap
Medium confidence· Digital match
NYX Professional Makeup Lingerie Lip Liner Stain
Every store that sells this shade · prices as last checked
SephoraCosts $10 moreMatches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
No material differences in the data we have.
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: Warm Terrocatta
High confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $8 moreMatches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
No material differences in the data we have.
Close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: rich chocolate brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty(product price)$11 less (58%)Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
No material differences in the data we have.
Close colour
Ingredients (not scored): 0% ingredient overlap
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$14.01 less (74%)Matches: Same warm undertoneSame longevity: long-wearingBoth claim comfort
Differences: Does not claim smudge and transfer
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim smudge and transfer
Retailer shade note: muted golden brown
High confidence· Digital match
Milani Understatement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$4.99 · out of stockView at Ulta Beauty
Target$8.49View at TargetUlta BeautyCosts $6 moreMatches: Very close colourSame warm undertoneSame longevity: long-wearing
Differences: Nude rather than brownDoes not claim comfort
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Nude rather than brown · Does not claim comfort
Retailer shade note: chocolate nude
Medium confidence· Digital match
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty(product price)$13 less (68%)Matches: Very close colourSame warm undertoneSame longevity: long-wearing
Differences: Does not claim smudge and transferDoes not claim comfort
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim comfort
Retailer shade note: milk chocolate brown
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Does not claim comfort
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim comfort
Retailer shade note: warm nude/deep brown
Medium confidence· Digital match
Half Magic Sculptitude 2-in-1 Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephoraCosts $6 moreMatches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim comfort
Retailer shade note: caramel brown
Medium confidence· Digital match
m.ph by Mary Phillips The Overliner Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta BeautyCosts $7 moreMatches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof
Differences: Neutral rather than warm undertone
Close colour · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: rich chocolate
Medium confidence· Digital match
NARS Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$7.01 less (37%)Matches: Same warm undertoneBoth claim smudge and transferBoth claim comfort
Differences: Not listed rather than long-wearing (longevity)
Close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon ColorStay Multi-Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$8.39View at Walmart
CVS$10.49View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$14.49View at WalgreensUlta Beauty(product price)$11 less (58%)Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
No material differences in the data we have.
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Retailer shade note: rich warm brown
High confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$7.99View at TargetWalgreens$7.99View at WalgreensUlta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$7 less (37%)Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim comfort
Differences: Cool rather than warm undertone
Close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone
Retailer shade note: cool brown
Medium confidence· Digital match
Morphe Sculptwear Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$12 less (63%)Matches: Very close colourSame warm undertoneSame format and precision: pencil
Differences: Not listed rather than long-wearing (longevity)Does not claim smudge and transfer
Very close colour · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer
Retailer shade note: muted golden brown
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Very close colourSame warm undertoneSame longevity: long-wearing
Differences: Nude rather than brownDoes not claim smudge and transferDoes not claim comfort
Very close colour · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Nude rather than brown · Does not claim smudge and transfer · Does not claim comfort
Retailer shade note: warm peach nude
High confidence· Digital match
PÜR Silky Sculpt Creamy Dual Ended Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyUlta Beauty$7 less (37%)Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colour
Slight colour difference
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: warm brown
High confidence· Digital match
Morphe Sculptwear Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$9.01 less (47%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Does not claim smudge and transferDoes not claim comfort
Close colour
Ingredients (not scored): 24% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.99 · product priceView at Ulta BeautySephora$1 less (5%)Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
No material differences in the data we have.
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: medium warm brown
High confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta Beauty$12 less (63%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Does not claim smudge and transferDoes not claim comfort
Close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim comfort
Retailer shade note: warm chocolate
Medium confidence· Digital match
ColourPop Long-Lasting Lippie Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty$14 less (74%)Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: LighterDoes not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Does not claim comfort
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12 less (63%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Nude rather than brownDoes not claim smudge and transferDoes not claim comfort
Close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than brown · Does not claim smudge and transfer · Does not claim comfort
Retailer shade note: deep nude
Medium confidence· Digital match
ColourPop Long-Lasting Lippie Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty$9 less (47%)Matches: Same warm undertone
Differences: 10-hour wear rather than long-wearing (longevity)Does not claim smudge and transferDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim comfort
Retailer shade note: soft beige brown
Medium confidence· Digital match
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beauty$10View at Ulta BeautySephoraCosts $17 moreMatches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: DeeperDoes not claim smudge and transferDoes not claim comfort
Close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Does not claim smudge and transfer · Does not claim comfort
Retailer shade note: very deep, dark brown with a hint of warmth
Medium confidence· Digital match
Fara Homidi Smudge & Contour Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautySame priceMatches: Same warm undertoneBoth claim smudge and transferSame format and precision: pencil
Differences: Noticeably different swatch colourLighter24-hour wear rather than long-wearing (longevity)
Slight colour difference
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: warm brown
High confidence· Digital match
Kylie Cosmetics Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyUlta Beauty$6 less (32%)Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Does not claim smudge and transferDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim smudge and transfer · Does not claim comfort
Retailer shade note: golden muted brown
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $7 moreMatches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: pencil
Differences: Noticeably different swatch colourNeutral rather than warm undertoneNude rather than brown
Slight colour difference · Matte · Opaque
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Nude rather than brown
Retailer shade note: Neutral Taupe
High confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)$15.01 less (79%)Matches: Same warm undertoneClaims waterproofSame format and precision: pencil
Differences: 8-hour wear rather than long-wearing (longevity)Does not claim smudge and transfer
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta BeautyWalmart$7.13View at WalmartShowing 12 of 29 matches
Milani Keep It Full Plumping Lip Liner in Hotshot, against Kylie Cosmetics Precision Pout Lip Liner in Cinnamon. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Keep It Full Plumping Lip Liner in Hotshot.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $19 at Ulta Beauty · lowest price $11.97 at Amazon
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
