All 9 imagesFewer images
Official description
classic blue red
Standardised colour
Red · Deep / dark · Cool undertone · blue-red Details
Matte finish · Opaque
Ulta BeautyWhere to buy Ruby True (1 store)
Ulta Beauty$34View at Ulta BeautySimilar to MAC Cosmetics Locked Kiss 24HR Lipstick Ruby True
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with MAC Cosmetics Locked Kiss 24HR Lipstick Ruby True, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss
920 S-mitten With You
CoverGirl Clean Fresh Yummy Lip Gloss, shade 920 S-mitten With You
- Very close match
- Colour match · Red · Deep / dark · Neutral
$9.98
Rock & Red
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Rock & Red
- Close match
- Colour match · Red · Deep / dark · Cool
$33
View at Walmart
Lip liner
Cranberry
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Cranberry
- Very close match
- Colour match · Red · Deep / dark · Cool
$22
Centre Of Attention
MAC Cosmetics Lip Liner Pencil, shade Centre Of Attention
- Close match
- Colour match · Red · Deep / dark · Cool
$25
View at Sephora
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Incite 7
Hourglass Shape and Sculpt Lip Liner, shade Incite 7
- Slightly deeper for definition
- Combination · Red · Deep / dark · Neutral
$29
melodies
R.E.M. Beauty At The Borderline Lip Liner Pencil, shade melodies
- Slightly deeper for definition
- Combination · Red · Deep / dark · Neutral
$20
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss
046 Cranberry
Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 046 Cranberry
- Contrast: lighter
- Combination · Berry · Medium · Cool
$42
Raspberry
Tarte Maracuja Vegan Juicy Lip Balm, shade Raspberry
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$27
Lip liner
Cherry
Universal Red
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Universal Red
- Contrast: lighter
- Combination · Red · Medium · Neutral
$23
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
920 S-mitten With You
CoverGirl Clean Fresh Yummy Lip Gloss, shade 920 S-mitten With You
- Sheer gloss: adds shine, small colour change
- Colour match · Red · Deep / dark · Neutral
$9.98
Zephyr
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Zephyr
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$25
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #97131e
- L* 32.1 a* 51.7 b* 31.0
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“blue”)
- Colour description
- Blue-red
- from the description (“classic blue red”)
- Finish
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.