Locked Kiss 24HR Lipstick Ruby True dupes and alternatives MAC Cosmetics
4.4 (665)·Red · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same opacity: opaque· Claims hydration
Differences: Warm rather than cool undertone· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Looks identical · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Very close colour· Same cool undertone· Same finish: matte
Differences: Buildable rather than opaque (opacity)· 10-hour wear rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
84
Wear & performance
33
Comfort & suitability
40
Very close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Very close colour· Same opacity: opaque· Claims hydration
Differences: Warm rather than cool undertone· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Very close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same finish: matte· Same opacity: opaque· Claims hydration
Differences: Neutral rather than cool undertone· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same finish: matte· Same opacity: opaque· Claims hydration
Differences: Warm rather than cool undertone· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
76
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear in Cherry Lush, against MAC Cosmetics Locked Kiss 24HR Lipstick in Ruby True. Every attribute compared, with its share of the score.
ComparedYour shadeRuby TrueClosest shade matchCherry LushHow they compareScore
Shade match60% of overall97
Colour60%96#97131e#951c23Looks identicalColour difference 1.2 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.7 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100RedRedSameSame colour family
Finish & visual result20% of overall88
Finish55%78MatteSatinCloseSatin finish rather than matte
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall37
Longevity60%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 84/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Royal Red, against MAC Cosmetics Locked Kiss 24HR Lipstick in Ruby True. Every attribute compared, with its share of the score.
ComparedYour shadeRuby TrueClosest overall alternativeRoyal RedHow they compareScore
Shade match60% of overall96
Colour60%94#97131e#9f1320Very close colourColour difference 1.6 (0 is identical)
Depth15%96Deep / darkDeep / darkSameDepth difference 2.5 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish55%100MatteMatteSameSame matte finish
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall58
Longevity60%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall · 1 of 2 compared100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 91/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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