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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara in Brown, product photo from Ulta Beauty
1 of 10 · Product · Ulta Beauty
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara in Brown, texture swatch from Ulta Beauty
2 of 10 · Texture · Ulta Beauty
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara in Brown, colour swatch from Ulta Beauty
3 of 10 · Swatch · Ulta Beauty
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara, range image 4 from Ulta Beauty
4 of 10 · Whole range · Ulta Beauty
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara, range image 5 from Ulta Beauty
5 of 10 · Whole range · Ulta Beauty
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara, range image 6 from Ulta Beauty
6 of 10 · Whole range · Ulta Beauty
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara, range image 7 from Ulta Beauty
7 of 10 · Whole range · Ulta Beauty
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara, range image 8 from Ulta Beauty
8 of 10 · Whole range · Ulta Beauty
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara, range image 9 from Ulta Beauty
9 of 10 · Whole range · Ulta Beauty
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara, range image 10 from Ulta Beauty
10 of 10 · Whole range · Ulta Beauty
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Official description

No official description

Standardised colour

Brown Details

Wand

Price
$28Ulta BeautyUlta Beauty

Where to buy Brown (1 store)

Ulta BeautyUlta Beauty$28
Ulta BeautyView at Ulta Beauty

Similar to IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara Brown

The closest overall alternatives in other mascaras. Price is never part of the score.

Shade details

Swatch colour
Not listed
no swatch measured
Colour family
Brown
from the shade name (“brown”)
Colour depth
Not listed
not stated
Undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Not listed
not stated
Shimmer
Not listed
not stated
Main effect
Volumising, Lengthening
brand claim, retailer filters (Ulta Beauty)
Effects
Lengthening, Volumising, Curling, Lifting, Defining, Separating
brand claim, retailer filters (Ulta Beauty)
Sensitive eyes
Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
brand claim, the product name or description (Ulta Beauty)
Data confidence
Low
No measured colour and no official description
Source
Sephora, Ulta Beauty
checked 5 Nov 2026

Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.