Plum · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $17.50 at Ulta Beauty
Lancôme Blush Subtil Oil-Free Powder Blush
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyThe most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
CVSYour shade $17.50 at Ulta Beauty
Maybelline Fit Me Blush
Every store that sells this shade · prices as last checked
CVS$9.19View at CVS
Walgreens$9.99View at WalgreensRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $9.50 moreMatches: Same cool undertoneSame pigmentation: buildableClaims transfer resistance
Differences: Cream rather than liquid (format)
Close colour · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Cream rather than liquid (format)
Retailer shade note: soft plum
High confidence· Digital match
Rare Beauty Soft Pinch Matte Bouncy Blush
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $8.50 moreMatches: Same cool undertoneSame pigmentation: buildableSame format: liquid
Differences: Berry rather than plumDewy rather than natural (finish)Normal, Combination, Sensitive rather than combination, dry, normal, oily, sensitive (skin types)
Close colour · Dewy · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Berry rather than plum · Dewy rather than natural (finish) · Normal, Combination, Sensitive rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: bright berry
Medium confidence· Digital match
Saie Dew Blush Liquid Cream Blush
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $8.50 moreMatches: Very close colourSame cool undertoneSame pigmentation: buildable
Differences: Mauve rather than plumStick rather than liquid (format)Long-wearing rather than not listed (longevity)
Very close colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than plum · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity)
Retailer shade note: true mauve
High confidence· Digital match
R.E.M. Beauty Eclipse Cheek & Lip Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $10.50 moreMatches: Same cool undertoneSame finish: naturalClaims waterproof
Differences: Mauve rather than plumOpaque rather than buildable (pigmentation)Cream rather than liquid (format)
Close colour · Natural · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than plum · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration
Retailer shade note: soft rose mauve
High confidence· Digital match
Fenty Beauty Cheeks Out Freestyle Cream Blush
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraCosts $30.50 moreMatches: Same cool undertoneSame finish: naturalBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than plumCream rather than liquid (format)
Slight colour difference · Natural
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Cream rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: red berry
High confidence· Digital match
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$9.50 less (54%)Matches: Same finish: naturalClaims comfortSame skin types: combination, dry, normal, oily, sensitive
Differences: Neutral rather than cool undertoneBerry rather than plumOpaque rather than buildable (pigmentation)
Close colour · Natural · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Berry rather than plum · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Putty Blush
Every store that sells this shade · prices as last checked
SephoraCosts $22.50 moreMatches: Same cool undertoneSame pigmentation: buildableSame format: liquid
Differences: Pink rather than plum12-hour wear rather than not listed (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Pink rather than plum · 12-hour wear rather than not listed (longevity)
Sold as lipstick, rated here for use as blush (suited)
Retailer shade note: deep pink
Medium confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $18.50 moreMatches: Very close colourSame cool undertoneSame finish: natural
Differences: Rose rather than plumSheer rather than buildable (pigmentation)Powder rather than liquid (format)
Very close colour · Natural · Sheer
Ingredients (not scored): 13% ingredient overlap
Differences: Rose rather than plum · Sheer rather than buildable (pigmentation) · Powder rather than liquid (format) · 12-hour wear rather than not listed (longevity)
Retailer shade note: berry rose
High confidence· Digital match
ILIA Soft Focus Blurring Blush - Talc-Free Powder Blush
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyUlta Beauty(product price)Costs $9.50 moreMatches: Same cool undertoneSame pigmentation: buildableSame format: liquid
Differences: Pink rather than plum10-hour wear rather than not listed (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Pink rather than plum · 10-hour wear rather than not listed (longevity)
Sold as lipstick, rated here for use as blush (suited)
Retailer shade note: midtoned mauve pink
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $9.50 moreMatches: Very close colourSame pigmentation: buildableClaims transfer resistance
Differences: Neutral rather than cool undertoneRose rather than plumCream rather than liquid (format)
Very close colour · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than plum · Cream rather than liquid (format)
Retailer shade note: true tea rose
High confidence· Digital match
Rare Beauty Soft Pinch Matte Bouncy Blush
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $30.50 moreMatches: Same cool undertoneSame finish: naturalBoth claim hydration
Differences: Noticeably different swatch colourMauve rather than plumCream rather than liquid (format)
Slight colour difference · Natural
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum · Cream rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: just pinched mauve
Medium confidence· Digital match
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $10.50 moreMatches: Very close colourSame cool undertoneClaims comfort
Differences: Mauve rather than plumDewy rather than natural (finish)Powder rather than liquid (format)
Very close colour · Dewy
Ingredients (not scored): 7% ingredient overlap
Differences: Mauve rather than plum · Dewy rather than natural (finish) · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: cool mauve
High confidence· Digital match
Saie SuperSuede Radiant Talc-Free Baked Powder Blush
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta BeautyCosts $1.50 moreMatches: Same cool undertoneSame pigmentation: buildableSame skin types: combination, dry, normal, oily, sensitive
Differences: DeeperBerry rather than plumDoes not claim hydration
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Berry rather than plum · Does not claim hydration
Retailer shade note: rich berry
Low confidence· Digital match
Morphe Cheek Thrills Multi-Finish Face Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyUlta BeautyCosts $10.50 moreMatches: Same cool undertoneClaims waterproofSame skin types: combination, dry, normal, oily, sensitive
Differences: Berry rather than plumShimmer rather than natural (finish)Opaque rather than buildable (pigmentation)
Close colour · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Berry rather than plum · Shimmer rather than natural (finish) · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration
Retailer shade note: soft berry with shimmer
High confidence· Digital match
Fenty Beauty Cheeks Out Freestyle Cream Blush
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephora$28 · out of stockView at SephoraUlta BeautyCosts $18.50 moreMatches: Same cool undertoneClaims comfortSame skin types: combination, dry, normal, oily, sensitive
Differences: Mauve rather than plumOpaque rather than buildable (pigmentation)Cream rather than liquid (format)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Mauve rather than plum · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim hydration
Retailer shade note: rosy mauve
High confidence· Digital match
Bobbi Brown Pot Rouge Cream Blush for Lips & Cheeks
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautySephoraCosts $12.50 moreMatches: Same cool undertoneSame pigmentation: buildableSame format: liquid
Differences: DeeperMauve rather than plumShimmer rather than natural (finish)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 23% ingredient overlap
Differences: Deeper · Mauve rather than plum · Shimmer rather than natural (finish)
Retailer shade note: dirty cool mauve with pink pearl
High confidence· Digital match
MAC Cosmetics Strobe Beam Liquid Blush
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $7.50 moreMatches: Same cool undertoneSame pigmentation: buildableSame format: liquid
Differences: LighterMauve rather than plumDewy rather than natural (finish)
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Mauve rather than plum · Dewy rather than natural (finish) · 12-hour wear rather than not listed (longevity) · Does not claim hydration
Retailer shade note: true mauve
High confidence· Digital match
Rare Beauty Soft Pinch Liquid Blush
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $8.50 moreMatches: Very close colourSame pigmentation: buildableBoth claim hydration
Differences: Neutral rather than cool undertoneRose rather than plumDewy rather than natural (finish)
Very close colour · Dewy · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than plum · Dewy rather than natural (finish) · Cream rather than liquid (format) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Medium confidence· Digital match
Summer Fridays Blush Butter Balm Hydrating Cream Blush with Peptides
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $7.50 moreMatches: Same cool undertoneSame pigmentation: buildableSame format: liquid
Differences: Noticeably different swatch colourMauve rather than plumDewy rather than natural (finish)
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum · Dewy rather than natural (finish) · Long-wearing rather than not listed (longevity) · Does not claim hydration · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: mocha mauve
High confidence· Digital match
Huda Beauty Blush Filter Soft Glow Liquid Blush
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta BeautyCosts $14.50 moreMatches: Same cool undertoneSame finish: naturalSame pigmentation: buildable
Differences: Pink rather than plumStick rather than liquid (format)Long-wearing rather than not listed (longevity)
Slight colour difference · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Pink rather than plum · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
Clinique Chubby Stick Cheek Color Balm Cream Blush
Every store that sells this shade · prices as last checked
Ulta Beauty$32View at Ulta BeautySephoraCosts $28.50 moreMatches: Same cool undertoneSame pigmentation: buildableClaims comfort
Differences: Pink rather than plumCream rather than liquid (format)Long-wearing rather than not listed (longevity)
Slight colour difference · Satin · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Pink rather than plum · Cream rather than liquid (format) · Long-wearing rather than not listed (longevity)
Retailer shade note: Fuchsia Pink
Medium confidence· Digital match
Yves Saint Laurent Make Me Blush Longwear Natural Glow Cream Blush
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta BeautyCosts $8.50 moreMatches: Same cool undertoneSame pigmentation: buildableClaims comfort
Differences: Noticeably different swatch colourBerry rather than plumStick rather than liquid (format)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity)
Retailer shade note: cool berry
High confidence· Digital match
R.E.M. Beauty Eclipse Cheek & Lip Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $20.50 moreMatches: Same cool undertoneSame pigmentation: buildableClaims comfort
Differences: Shimmer rather than natural (finish)Powder rather than liquid (format)Long-wearing rather than not listed (longevity)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Shimmer rather than natural (finish) · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity)
Retailer shade note: iridescent magenta plum
High confidence· Digital match
RMS Beauty ReDimension Hydra Powder Blush
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty$7.50 less (43%)Matches: Same finish: naturalSame pigmentation: buildableSame format: liquid
Differences: Warm rather than cool undertonePink rather than plum
Slight colour difference · Natural · Buildable
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than plum
Retailer shade note: rosy pink
Medium confidence· Digital match
e.l.f. Cosmetics Halo Glow Blush Beauty Wand
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$10View at Ulta BeautyWalgreens$10View at Walgreens
Target$10View at Target
Walmart$10View at WalmartUlta Beauty(product price)Costs $18.50 moreMatches: Same pigmentation: buildableClaims comfort
Differences: DeeperNeutral rather than cool undertonePowder rather than liquid (format)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone · Powder rather than liquid (format) · 16-hour wear rather than not listed (longevity) · Does not claim hydration · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: matte burgandy
Medium confidence· Digital match
NARS Talc-Free Powder Blush
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $10.50 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Berry rather than plumDewy rather than natural (finish)Powder rather than liquid (format)
Close colour · Dewy
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than plum · Dewy rather than natural (finish) · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: bright berry
High confidence· Digital match
Saie SuperSuede Radiant Talc-Free Baked Powder Blush
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $24.50 moreMatches: Very close colourClaims comfortBoth claim hydration
Differences: Neutral rather than cool undertoneRose rather than plumSheer rather than buildable (pigmentation)
Very close colour · Matte · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than plum · Sheer rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: matte rose blush
Medium confidence· Digital match
Ogee Sculpted Cream Blush Stick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty$4.51 less (26%)Matches: Same cool undertoneSame pigmentation: buildableClaims comfort
Differences: Noticeably different swatch colourMauve rather than plumDewy rather than natural (finish)
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum · Dewy rather than natural (finish) · Stick rather than liquid (format) · Does not claim hydration
Retailer shade note: cool mauve
Medium confidence· Digital match
CoverGirl Trublend Skin Enhancer Balm Blush Stick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.97 · out of stockView at WalmartTarget$9.99View at TargetUlta Beauty$12.99View at Ulta BeautyWalgreens$12.99View at WalgreensCVS$12.99View at CVSShowing 12 of 28 matches
Lancôme Blush Subtil Oil-Free Powder Blush in 473 Keep Calm & Blush, against Anastasia Beverly Hills Blurring Serum Blush in Plum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Blush Subtil Oil-Free Powder Blush in 473 Keep Calm & Blush.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline Fit Me Blush in Berry, against Anastasia Beverly Hills Blurring Serum Blush in Plum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Blush in Berry.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
Lancôme Blush Subtil Oil-Free Powder Blush 473 Keep Calm & Blush
Ulta BeautyYour shade $17.50 at Ulta Beauty
Maybelline Fit Me Blush Berry
CVSYour shade $17.50 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
