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Official description
bright plum
Standardised colour
Plum · Medium · Cool undertone Details
Natural finish · Buildable pigmentation · Liquid
Ulta BeautyWhere to buy Plum (2 stores)
Ulta BeautyBest price$17.50View at Ulta Beauty
Sephora$25View at SephoraSimilar to Anastasia Beverly Hills Blurring Serum Blush Plum
The closest shade matches and closest overall alternatives in other blushes. Price is never part of the score.
Lip colours to wear with Plum
Open Complete My LookFive ways to coordinate with Anastasia Beverly Hills Blurring Serum Blush Plum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Lipstick
A Different Grape
Clinique Dramatically Different Lipstick Shaping Lip Colour, shade A Different Grape
- Neighbouring colour: purple with plum
- Combination · Purple · Medium · Cool
$29
Infinite Raspberry
Revlon ColorStay Overtime Lipcolor, shade Infinite Raspberry
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$13.99
Lip gloss
60 Million-Dollar Berry
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 60 Million-Dollar Berry
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$32
Berry
Tarte Maracuja Juicy Shift, shade Berry
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$27
Lip liner
Flaunt
Urban Decay Lip Toy Staining Brush Lip Liner, shade Flaunt
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$25
Sugar Plum
PÜR Silky Pout Creamy Lip Chubby Pencil, shade Sugar Plum
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$18
The same colour family across lips and cheeks.
Lipstick
Perennial Plum
Revlon ColorStay Overtime Lipcolor, shade Perennial Plum
- Close match
- Colour match · Plum · Medium · Cool
$10.29
Goldpearl Plum
Revlon Super Lustrous Lipstick, shade Goldpearl Plum
- Close match
- Colour match · Plum · Medium · Cool
$8.99
View at Target
View at CVSLip gloss
Plum
fresh Sugar Lip Balm Hydrating Treatment, shade Plum
- Close match
- Colour match · Plum · Medium · Cool
$26
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Same colour family: plum
- Combination · Plum · Medium · Cool
$12.99
Lip liner
Whipped Caviar
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Whipped Caviar
- Close match
- Colour match · Plum · Medium · Cool
$6
Muse
Milk Makeup Line + Fill Lip Liner and Allover Lip Color, shade Muse
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$22
A clear difference in colour or depth, on purpose.
Lipstick
Raspblurry Brown
CoverGirl Clean Fresh Yummy Blur Lipstick, shade Raspblurry Brown
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$11.99
Fairest Nude
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Fairest Nude
- Contrast: lighter
- Combination · Pink · Light · Neutral
$12.49
Lip gloss
17 Mocha Mingle
Essence Extreme Shine Volume Lipgloss, shade 17 Mocha Mingle
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$3.99
5B Nude Crush
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil, shade 5B Nude Crush
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$43
Lip liner
Flush
Glossier Lip Line Enhancing Hydrating Longwear Lip Liner Pencil, shade Flush
- Contrast: lighter
- Combination · Mauve · Deep / dark · Neutral
$20
Chellam
Kulfi Lassi Lips Staining Lip Liner, shade Chellam
- Contrast: lighter
- Combination · Brown · Light · Cool
$24
Soft colours close to a natural flush.
Lipstick
143 Le Mauve Indomptable
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 143 Le Mauve Indomptable
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$13.99
Chain Reaction
Morphe Liplock Glossy Lipstick, shade Chain Reaction
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$15
Lip gloss
Coquito Dulce
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Coquito Dulce
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$24
Dolly
Buxom Full-On Plumping Lip Polish, shade Dolly
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Lip liner
Mauve
L.A. Girl Long-Lasting Shockwave Lip Liner, shade Mauve
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$6
Dallying
Revlon ColorStay Multi-Liner, shade Dallying
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$11.99
Saturated or deep colours that stand out.
Lipstick
Plum - cool berry
Summer Fridays Flushed Lip Stain 12HR Long-Lasting Lip Tint, shade Plum - cool berry
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$22
Night Mauve
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve
- Deep colour that stands out
- Combination · Plum · Medium · Cool
$64
Lip gloss
Kir Sugar
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Kir Sugar
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$33
Brandi
Buxom Full-On Plumping Lip Polish, shade Brandi
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$26
Lip liner
19 Burgundy Bestie
Essence 8H Matte Comfort Lipliner, shade 19 Burgundy Bestie
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$3.99
That Merlot Tho
e.l.f. Cosmetics Cream Glide Lip Liner, shade That Merlot Tho
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$2
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery blush that is medium, cool, plum
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Shade details
- Swatch colour
- #b15763
- L* 48.3 a* 37.8 b* 10.4
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Cool
- from the description (“plum”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Natural
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Liquid
- the product's attributes
- Wear claims
- Not listed
- not stated
- Skin suitability claims
- Hydrating, For combination, dry, normal, oily, sensitive skin
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.