Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
$12.99Ulta Beauty(product price)$15.01 less (54%)4.4 (49,497)
Matches: Same finish: matte· Claims transfer resistance
Differences: Warm rather than cool undertone· Nude rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
62
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than berry · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
$12.99Ulta Beauty(product price)$15.01 less (54%)4.4 (49,497)
Matches: Same cool undertone· Same finish: matte· Claims transfer resistance
Differences: Noticeably different swatch colour· Deeper· Mauve rather than berry
Score details
Shade match
61
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Mauve rather than berry · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Deeper· Plum rather than berry
Score details
Shade match
65
Finish & visual result
65
Wear & performance
40
Comfort & suitability
100
Slight colour difference · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than berry · Buildable rather than opaque (opacity) · Long-wearing rather than not listed (longevity)
Matches: Same finish: matte· Same opacity: opaque· Claims transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Nude rather than berry
Score details
Shade match
52
Finish & visual result
100
Wear & performance
40
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Nude rather than berry · 10-hour wear rather than not listed (longevity)
Matches: Same finish: matte· Same opacity: opaque· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Neutral rather than cool undertone
Score details
Shade match
54
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Nude rather than berry · Long-wearing rather than not listed (longevity) · Does not claim hydration
Differences: Warm rather than cool undertone· Nude rather than berry· Sheer rather than opaque (opacity)
Score details
Shade match
64
Finish & visual result
69
Wear & performance
40
Comfort & suitability
70
Close colour · Matte · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than berry · Sheer rather than opaque (opacity) · 24-hour wear rather than not listed (longevity) · Does not claim comfort
$12.99Ulta Beauty(product price)$15.01 less (54%)4.4 (280,394)
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: Noticeably different swatch colour· Rose rather than berry· 16-hour wear rather than not listed (longevity)
Score details
Shade match
53
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than berry · 16-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Nude rather than berry
Score details
Shade match
48
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Visibly different colour · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than berry · 8-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Nude rather than berry
Score details
Shade match
50
Finish & visual result
84
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Matte · Buildable
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than berry · Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity)
L'Oréal Paris Colour Riche Original Satin Lipstick in Mica, against Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Blackberry. Every attribute compared, with its share of the score.
ComparedYour shadeBlackberryClosest shade matchMicaHow they compareScore
Shade match60% of overall87
Colour60%93#936c71#93686fVery close colourColour difference 1.7 (0 is identical)
Depth15%98Deep / darkMediumCloseDepth difference 1.5 on the 0–100 scale
Overall match 62/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Overnight Hero, against Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Blackberry. Every attribute compared, with its share of the score.
ComparedYour shadeBlackberryClosest overall alternativeOvernight HeroHow they compareScore
Shade match60% of overall71
Colour60%72#936c71#9e656bClose colourColour difference 4.7 (0 is identical)
Depth15%99Deep / darkMediumCloseDepth difference 0.8 on the 0–100 scale
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall40
Longevity60%40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 72/100Shade match 71/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$3 less (11%)
