Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Maybelline SuperStay Ink Crayon Lipstick in Make It Happen, against Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Pomegranate. Every attribute compared, with its share of the score.
ComparedYour shadePomegranateClosest shade matchMake It HappenHow they compareScore
Shade match60% of overall92
Colour60%88#682a32#732936Very close colourColour difference 2.6 (0 is identical)
Depth15%96Deep / darkDeep / darkSameDepth difference 2.7 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100BerryBerrySameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%100MatteMatteSameSame matte finish
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity60%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 83/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Diva, against Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Pomegranate. Every attribute compared, with its share of the score.
ComparedYour shadePomegranateClosest overall alternativeDivaHow they compareScore
Shade match60% of overall91
Colour60%94#682a32#6e2732Very close colourColour difference 1.7 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.7 on the 0–100 scale
Overall match 86/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$12 less (43%)
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