Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39.50 at Ulta Beauty
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Macy's$36View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39.50 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $8.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No SPF
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sUlta Beauty(product price)$4.50 less (11%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim a lightweight feelNot marketed for oily skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $5.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Retailer shade note: very fair skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)$4.50 less (11%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim a lightweight feelNot marketed for oily skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: very light with neutral warm undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephora$0.50 less (1%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Retailer shade note: rosy beige with neutral undertones for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$23.51 less (60%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)$27.51 less (70%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonTarget$24.51 less (62%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$16View at WalmartUlta Beauty(product price)$27.51 less (70%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $14.50 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$27.51 less (70%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $2.50 moreMatches: Very close colourSame matte finishClaims 24-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No SPF
Retailer shade note: for very fair warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty$28.31 less (72%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.98View at WalmartTarget$11.99View at TargetWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephoraCosts $20.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$27.51 less (70%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperDoes not claim not settling into linesNot marketed for combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$0.50 less (1%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalmart$26.52 less (67%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartUlta Beauty(product price)Costs $7.40 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$0.50 less (1%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No SPF
Retailer shade note: light beige with peachy undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalgreens$19.51 less (49%)Matches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walgreens$19.99View at WalgreensCVS$21.39View at CVSSephora$1.50 less (4%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for combination skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination skin · No SPF
Retailer shade note: for fair to light skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38 · out of stockView at Ulta BeautyWalmart$24.53 less (62%)Matches: Very close colourSame medium coverageBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$15.50 less (39%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for combination/oily skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · No SPF
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $7.40 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $4.50 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: fair
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)$23.51 less (60%)Matches: Very close colourSame matte finishClaims 24-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephora$15.50 less (39%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $13.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination skin · Contains drying alcohol · No SPF
Retailer shade note: Fair with Pinky Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $6.50 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: very fair - neutral, slightly golden
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $20.50 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than matte finishDoes not claim a lightweight feelNot marketed for oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: very fair, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautyShowing 12 of 30 matches
The closest shade to bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Fair Ivory 02 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Fair 1N
$31
Madeleine
2 Fair
$36
0N1
$34
Porcelain
$36
1N Neutral
$42
Birch 1
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 01, against bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Fair Ivory 02. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 01.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol, against bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Fair Ivory 02. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint 01
SephoraYour shade $39.50 at Ulta Beauty
Juvia's Place I Am Magic Velvety Matte Foundation 740 Marisol
Ulta BeautyYour shade $39.50 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
