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ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Golden Deep 28 dupes and alternatives bareMinerals

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Jane Iredale Beyond Matte Liquid Foundation M14

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $14.50 more

Your shade $39.50 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 440

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
59
Skin (Skin suitability)
87
Best price
$40SephoraSephora
Costs $0.50 more

Your shade $39.50 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Walnut (N-090)
    Shade match 89
    $58SephoraSephoraCosts $18.50 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains listed fragrance

    Retailer shade note: Deep, neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $40SephoraSephoraCosts $0.50 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    50 Deep Warm
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$31.50 less (80%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $69Ulta BeautyUlta Beauty(product price)Costs $29.50 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Retailer shade note: dark-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    34 Mahogany
    Shade match 90
    $14.97WalmartWalmart$24.53 less (62%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java
    Shade match 87
    $52Ulta BeautyUlta Beauty(product price)Costs $12.50 more

    Matches: Very close colourSame matte finishClaims 12-hour wear

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    66
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No SPF

    Retailer shade note: deepest with neutral rich brown undertones

    Medium confidence· Digital match

    View match
  7. Shade match 93
    $60SephoraSephoraCosts $20.50 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: deep skin with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $41Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Retailer shade note: dark warm

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    32 Cappuccino
    Shade match 87
    $14.99TargetTarget$24.51 less (62%)

    Matches: Very close colourSame matte finish

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Fit Me Matte + Poreless Foundation

    Mocha 360
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$27.51 less (70%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    43

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · Too Faced

    Born This Way Soft Matte Foundation

    Caramel
    Shade match 86
    $48SephoraSephoraCosts $8.50 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · No SPF

    Retailer shade note: rich tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $9.50 more

    Matches: Very close colourSame warm undertoneClaims 12-hour wear

    Differences: Natural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    87

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Airbrush Flawless Foundation

    13 Warm
    Shade match 93
    $52Ulta BeautyUlta Beauty(product price)Costs $12.50 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcoholNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Almond (C-086)
    Shade match 77
    $58SephoraSephoraCosts $18.50 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: Dark, cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 85
    $69Ulta BeautyUlta Beauty(product price)Costs $29.50 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Retailer shade note: dark-deep shade, neutral undertone

    Medium confidence· Digital match

    View match
  16. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $5.50 more

    Matches: Very close colourSame warm undertoneClaims 16-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    52
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: level-one dark with a warm undertone

    Medium confidence· Digital match

    View match
  17. #19 · Armani Beauty

    Luminous Silk Foundation

    14
    Shade match 94
    $69SephoraSephoraCosts $29.50 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for combination skinContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: very deep, warm golden

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Face Tape Full Coverage Foundation

    57G Rich Golden
    Shade match 84
    $42SephoraSephoraCosts $2.50 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than warm undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · Contains listed fragrance · No SPF

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  19. Shade match 84
    $39.50SephoraSephoraSame price

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    38

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: deep neutral skin with subtle red undertones

    Medium confidence· Digital match

    View match
  20. Shade match 96
    $28SephoraSephora$11.50 less (29%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    48
    Wear & performance
    72
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than matte finish · No SPF

    Retailer shade note: cocoa - dark brown skin with golden undertones

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Airbrush Flawless Foundation

    13 Neutral
    Shade match 89
    $52SephoraSephoraCosts $12.50 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 94
    $50SephoraSephoraCosts $10.50 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin · No SPF

    Retailer shade note: Very deep with warm undertones

    Medium confidence· Digital match

    View match
  23. #25 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep Warm
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$23.50 less (59%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  24. Shade match 94
    $44SephoraSephoraCosts $4.50 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  25. Shade match 86
    $40Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: dark brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Natural Matte Longwear Foundation

    NEW CALEDONIA
    Shade match 85
    $55SephoraSephoraCosts $15.50 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: D2 - Deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  27. #29 · Maybelline

    Super Stay Lumi-Matte Foundation

    355
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$23.51 less (60%)

    Matches: Very close colourSame matte finishClaims 30-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$23.51 less (60%)

    Matches: Very close colourSame matte finishClaims 30-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Golden Deep 28 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $31

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Looks identical
    • Deep · Warm undertone

    $16.99

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Looks identical
    • Deep · Warm undertone

    $30

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Very close colour
    • Deep · Warm · golden undertone

    $32

  4. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  5. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Close colour
    • Deep tan · Warm · golden undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Beyond Matte Liquid Foundation in M14, against bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Deep 28. Every attribute compared, with its share of the score.

ComparedYour shadeGolden Deep 28Closest shade matchM14Score
Shade match55% of overall97
Colour95#975d37#995e3cLooks identicalColour difference 1.5 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.8
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M14.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • No SPF

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 440, against bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Deep 28. Every attribute compared, with its share of the score.

ComparedYour shadeGolden Deep 28Closest overall alternative440Score
Shade match55% of overall96
Colour93#975d37#9e5d35Very close colourColour difference 1.8 (0 is identical)
Depth98DeepDeep tanCloseDepth difference: 1.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 440.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims long-wearing
  • Both claim not settling into lines

Different

  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Jane Iredale Beyond Matte Liquid Foundation M14

Match price
$54Ulta BeautyUlta Beauty
Costs $14.50 more

Your shade $39.50 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 440

Best price
$40SephoraSephora
Costs $0.50 more

Your shade $39.50 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.