Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $39.50 at Ulta Beauty · product price; shade not separately priced
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $18.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: Deep, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta Beauty
Walmart$24.53 less (62%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Walgreens$15.99View at WalgreensSephoraCosts $18.50 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance
Retailer shade note: Dark, cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$15.50 less (39%)Matches: Near-identical swatch colourSame matte finishClaims long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No SPF
Retailer shade note: for dark skin w/ golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty$25.10 less (64%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Retailer shade note: i am magic creamy foundations for dark skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $10.50 moreMatches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNot marketed for combination/oily skin
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · No SPF
Retailer shade note: dark shade, neutral undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$23.51 less (60%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVSAmazonSee price at AmazonView at AmazonTarget$24.51 less (62%)Matches: Same neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$31.10 less (79%)Matches: Same neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$8.40View at WalmartTarget$14.99View at TargetUlta Beauty(product price)$23.51 less (60%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $2.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$23.50 less (59%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Olive rather than neutral undertoneDoes not claim not settling into linesNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than neutral undertone · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$15.50 less (39%)Matches: Same matte finishClaims long-wearingBoth claim not settling into lines
Differences: Slightly lighterSlightly warmer undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · No SPF
Retailer shade note: for dark tan skin w/ golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $29.50 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: deep neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$0.50 less (1%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: TAN TO DARK WITH WARM UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $0.50 moreMatches: Same matte finishClaims long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: for deep skin with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.50 moreMatches: Same matte finishClaims long-wearingBoth claim not settling into lines
Differences: Slightly lighterSlightly warmer undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: for tan to deep skin with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephora$40 · out of stockView at SephoraSephora$0.50 less (1%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $0.50 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: deep skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta BeautyCosts $2.50 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: for deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$1.50 less (4%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim not settling into linesNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · No SPF
Retailer shade note: cool peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$31.50 less (80%)Matches: Same medium coverageClaims long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No SPF
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Target$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $9.50 moreMatches: Very close colourClaims 12-hour wearBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $9.50 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $12.50 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $15.50 moreMatches: Same matte finishClaims a blurring effectClaims 24-hour wear
Differences: Olive rather than neutral undertoneFull rather than medium coverageDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: D2 - Deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$25.51 less (65%)Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta BeautyCosts $2.50 moreMatches: Same neutral undertoneClaims a blurring effectClaims long-wearing
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: for tan-deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$15.50 less (39%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $12.50 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than matte finishDoes not claim a lightweight feelNot marketed for combination/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: dark neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyShowing 12 of 31 matches
The closest shade to bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Medium Dark 23 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Deep 6C
$31
22NW
$30
7 Neutral
$42
6N
$38
NC58
$30
148
$12.99
4N72
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Medium Dark 23, against bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Medium Dark 23. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Medium Dark 23.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $39.50 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
