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Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 2 dupes and alternatives Bobbi Brown

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches in serum form.

  • 10 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Age Perfect Radiant Serum Foundation 130 Sienna

The equivalent shade and the most similar foundation overall.

Your shade
Bobbi Brown
Rich 2Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
The match
L'Oréal Paris
130 Sienna
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
66out of 100
Shade (Shade match)
74
Finish (Finish & visual result)
58
Wear (Wear & performance)
66
Skin (Skin suitability)
20
Shade match
74out of 100
Colour
66
Depth
85
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$34.03 less (69%)

Your shade $49 at Ulta Beauty

WalmartView at Walmart

Looking for a concealer in your shade?

The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 2 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Close colour
    • Deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Slight colour difference
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    420 Cocoa

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 420 Cocoa

    • Close colour
    • Deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Slight colour difference
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 4

    • Slight colour difference
    • Deep · Neutral undertone

    $22

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Slight colour difference
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Age Perfect Radiant Serum Foundation in 130 Sienna, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 2. Every attribute compared, with its share of the score.

ComparedYour shadeRich 2Closest match130 SiennaScore
Shade match55% of overall74
Colour66#825017#8c5a32Slight colour differenceColour difference 5.5 (0 is identical)
Depth85DeepDeepSameDepth difference: 5.9
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 66/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in 130 Sienna.

Same or better

  • $34.03 less
  • Same neutral undertone
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • SPF 50 instead of SPF 15

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Natural finish instead of radiant
  • Medium rather than light coverage
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for combination/dry/normal/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15SPF 50
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy 130 Sienna

Best price
$14.97WalmartWalmart
$34.03 less (69%)

Your shade $49 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.