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Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 3 dupes and alternatives Bobbi Brown

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches in serum form.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 096

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Bobbi Brown
Rich 3Change shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
The match
KVD Beauty
Deep 096
Depth and undertone: Very deep · Olive · neutral olive
Finish and coverage: Natural · Full coverage
Shade match
81out of 100
Colour
86
Depth
99
Undertone
55
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

Closest overall alternative: L'Oréal Paris Age Perfect Radiant Serum Foundation Deep Amber

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Bobbi Brown
Rich 3Change shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
The match
L'Oréal Paris
Deep Amber
Depth and undertone: Rich deep · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
65out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
58
Wear (Wear & performance)
66
Skin (Skin suitability)
20
Best price
$14.97WalmartWalmart
$34.03 less (69%)

Your shade $49 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperNatural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    40
    Wear & performance
    58
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal/sensitive skin · No SPF

    Retailer shade note: for very deep skin with bronze neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Rich 3 (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Very close colour
    • Very deep

    $15.99

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Slight colour difference
    • Very deep · Cool undertone

    $38

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW55

    • Close colour
    • Very deep · Neutral undertone

    $30

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Slight colour difference
    • Very deep · Neutral · neutral pink undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 096, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 3. Every attribute compared, with its share of the score.

ComparedYour shadeRich 3Closest shade matchDeep 096Score
Shade match55% of overall81
Colour86#65350f#6c3202Very close colourColour difference 2.8 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.5
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone55Neutral · neutral pinkOlive · neutral oliveDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared40
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 65/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 096.

Same or better

  • $7 less
  • Very close colour
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Olive rather than neutral undertone
  • Natural finish instead of radiant
  • Full rather than light coverage
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry/normal/sensitive skin
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

L'Oréal Paris Age Perfect Radiant Serum Foundation in Deep Amber, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Rich 3. Every attribute compared, with its share of the score.

ComparedYour shadeRich 3Closest overall alternativeDeep AmberScore
Shade match55% of overall72
Colour76#65350f#572800Close colourColour difference 4.1 (0 is identical)
Depth78Very deepRich deepSome differenceDepth difference: 8.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone60Neutral · neutral pinkNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 65/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in Deep Amber.

Same or better

  • $34.03 less
  • Same neutral undertone
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • SPF 50 instead of SPF 15

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of radiant
  • Medium rather than light coverage
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for combination/dry/normal/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15SPF 50
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 096

Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

Closest overall alternative

L'Oréal Paris Age Perfect Radiant Serum Foundation Deep Amber

Best price
$14.97WalmartWalmart
$34.03 less (69%)

Your shade $49 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.