Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $58 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
CVS$37.71 less (65%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Full rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
CVS$20.29View at CVSSephora$18 less (31%)Matches: Same warm undertoneSame matte finishSame medium coverage
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$16 less (28%)Matches: Same warm undertoneSame matte finishClaims a blurring effect
Differences: Slightly lighterFull rather than medium coverageNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No SPF
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$14 less (24%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$18.50 less (32%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for very deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephora$20 less (34%)Matches: Same warm undertoneSame matte finishSame medium coverage
Differences: Slightly lighterDoes not claim not settling into linesNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (34%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Light-medium rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Light-medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: honey
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
Walmart$48.93 less (84%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$14 less (24%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$14 less (24%)Matches: Same warm undertoneSame medium coverageBoth claim long-wearing
Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: warm bronze
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$54.11 less (93%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$13 less (22%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for very deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (28%)Matches: Same warm undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$19 less (33%)Matches: Same warm undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$6 less (10%)Matches: Same warm undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$14 less (24%)Matches: Same medium coverageBoth claim long-wearingBoth claim transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (16%)Matches: Same warm undertoneBoth claim not settling into linesClaims colour stability
Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim transfer resistance
Close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$38 less (66%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: rich deep tone with neutral undertone
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$42 less (72%)Matches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly lighterNeutral rather than warm undertoneNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$9 less (16%)Matches: Similar undertone (neutral vs warm)Claims a blurring effectClaims colour stability
Differences: Natural rather than matte finishBuildable rather than medium coverageNo long-wear claim
Close colour · Natural · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephora$6 less (10%)Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$21 less (36%)Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: Rich skin with a neutral-red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$34 less (59%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneRadiant rather than matte finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (59%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneRadiant rather than matte finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$19 less (33%)Matches: Same matte finishBoth claim transfer resistanceBoth claim not settling into lines
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: very deep with true red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$16 less (28%)Matches: Claims a blurring effectBoth claim long-wearingBoth claim transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for normal skin · No SPF
Retailer shade note: for very deep skin with golden neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$19 less (33%)Matches: Same matte finishBoth claim transfer resistanceBoth claim not settling into lines
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: very deep with soft red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$34 less (59%)Matches: Similar undertone (neutral vs warm)Same medium coverageBoth claim long-wearing
Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Chestnut (W-108) (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
C7
NW50
$30
Coffee
Hazelnut 8.1 Neutral
$31
59H rich honey
$32
7W
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Complexion Crush Foundation in Dark Warm, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Chestnut (W-108). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Complexion Crush Foundation in Dark Warm.
9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW47, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Chestnut (W-108). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW47.
16 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Ulta Beauty Collection Complexion Crush Foundation Dark Warm
Ulta BeautyYour shade $58 at Sephora · product price; shade not separately priced
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW47
SephoraYour shade $58 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
