Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
SephoraYour shade $58 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$39.01 less (67%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Contains drying alcoholNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSSephora$19 less (33%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: very deep with brick red undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$44 less (76%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: dark or deep skin tones with red undertones
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephora$16 less (28%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Slightly deeperFull rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No SPF
Retailer shade note: very deep skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$39.01 less (67%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneContains drying alcoholNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Contains drying alcohol · No SPF
High confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephora$34 less (59%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: deep with pink undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$18.50 less (32%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for extra deep neutral skin with a subtle red hue
High confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$50 less (86%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: dark or deep skin tones with red undertones
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (40%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: deep to rich with cool undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephora$6 less (10%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $11 moreMatches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephora$10 less (17%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · No SPF
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyWalmart$46.03 less (79%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Walgreens$13.49View at WalgreensSephora$18 less (31%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: deep warm
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$19 less (33%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: very deep with warm neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$30 less (52%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistanceNot marketed for normal skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Not marketed for normal skin · No SPF
Retailer shade note: mocha blush - dark brown skin with pink undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$42.01 less (72%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$34 less (59%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · No SPF
Retailer shade note: Deep with cool undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Olive rather than cool undertoneFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: deep with olive undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephora$14 less (24%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: neutral
High confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$42 less (72%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (5%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Slightly lighterNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/oily skin · No SPF
Retailer shade note: deep rosy
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephora$8 less (14%)Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Retailer shade note: Very deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$44.01 less (76%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonSephora$19 less (33%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$23 less (40%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty$10 less (17%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo long-wear claim
Very close colour · Matte · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: deep neutral
Medium confidence· Digital match
Poom Natural Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyWalmart$43.03 less (74%)Matches: Very close colourSame matte finish
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty(product price)$39.01 less (67%)Matches: Very close colourBoth claim transfer resistanceClaims colour stability
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSAmazonSee price at AmazonView at AmazonShowing 12 of 29 matches
The closest shade to Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Walnut (C-096) (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4R76
$35
Spiced Rum
$36
60N mahogany
$32
Anise 11.5
$39
Dark/Deep 5.5C
$31
7N
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44, against Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Walnut (C-096). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44.
16 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
SephoraYour shade $58 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
