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Airbrush Flawless Long-Wear Blur Concealer 7.5 Medium dupes and alternatives Charlotte Tilbury

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Hydrating Camo Concealer Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
e.l.f. Cosmetics
Medium Neutral
Depth and undertone: Light · Warm
Finish and coverage: Satin · Full coverage
Shade match
95out of 100
Colour
98
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Closest overall alternative: Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Cookie Dough 4.3 Neutral

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Huda Beauty
Cookie Dough 4.3 Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
88
Wear (Wear & performance)
87
Skin (Skin suitability)
100
Best price
$31SephoraSephora
$5 less (14%)

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 88
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Does not claim transfer resistanceNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 84
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden
    Shade match 83
    $31SephoraSephora$5 less (14%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    87
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: medium skin tones with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden
    Shade match 82
    $31SephoraSephora$5 less (14%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    87
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: medium skin tones with golden undertones (huda’s shade)

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $38SephoraSephoraCosts $2 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    34S medium sand
    Shade match 85
    $32SephoraSephora$4 less (11%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim transfer resistanceNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 82
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    365 Cashew
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. Shade match 85
    $38SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 86
    $35SephoraSephora$1 less (3%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for medium skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · NARS

    Soft Matte Complete Concealer

    Praline
    Shade match 88
    $36SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: M3 - Medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · NARS

    Soft Matte Complete Concealer

    Sucre D'orge
    Shade match 87
    $36SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Slightly deeperMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: MD1.5 - Medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  13. Shade match 82
    $30SephoraSephora$6 less (17%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: for medium to tan skin w/ warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 81
    $30SephoraSephora$6 less (17%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: for medium skin w/ warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Soft Matte Complete Concealer

    Ginger
    Shade match 83
    $36SephoraSephoraSame price

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: M2 - Medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  16. Shade match 77
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  17. Shade match 74
    $30SephoraSephora$6 less (17%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: for medium to tan skin w/ cool undertones

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Beige
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Satin rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    60
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 56 Cashew
    Shade match 88
    $22$32SephoraSephora$14 less (39%)

    Matches: Same neutral undertoneBoth claim a blurring effectClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    66
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · NARS

    Radiant Creamy Concealer

    Praline
    Shade match 87
    $36SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    83
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: M3 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  21. Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim 24-hour wear

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    83
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance

    Retailer shade note: medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Radiant Creamy Concealer

    Sucre D'orge
    Shade match 86
    $36SephoraSephoraSame price

    Matches: Similar undertone (warm vs neutral)Both claim a blurring effectBoth claim transfer resistance

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    54
    Wear & performance
    83
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: MD1.5 - medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  23. #25 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Sand
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Satin rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium light with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 72
    $35SephoraSephora$1 less (3%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for medium skin with cool undertones

    Medium confidence· Digital match

    View match
  25. #27 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 91
    $24SephoraSephora$12 less (33%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    42
    Wear & performance
    65
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium with neutral beige undertones

    Medium confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Warm
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim not settling into lines

    Differences: Satin rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    60
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Golden
    Shade match 92
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    52
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  28. #30 · Rare Beauty

    Liquid Touch Brightening Concealer

    290N
    Shade match 89
    $24SephoraSephora$12 less (33%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    42
    Wear & performance
    65
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 7.5 Medium (Light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Charlotte Tilbury Airbrush Flawless Foundation

    7 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 7 Warm

    • Very close colour
    • Light · Warm undertone

    $52

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    16 Light Medium Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 16 Light Medium Neutral

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $38

  2. J.Cat Beauty Aquasurance Compact Foundation

    Natural

    J.Cat Beauty Aquasurance Compact Foundation, shade Natural

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $15.99

  3. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 56 Cashew

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 56 Cashew

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $49

  4. Maybelline Fit Me Dewy + Smooth Foundation

    230 Natural Buff

    Maybelline Fit Me Dewy + Smooth Foundation, shade 230 Natural Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $9.12

  5. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Medium 15

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Neutral Medium 15

    • Looks identical
    • Light · Neutral undertone

    $39.50

  6. Maybelline Fit Me Matte + Poreless Foundation

    Natural Buff 230

    Maybelline Fit Me Matte + Poreless Foundation, shade Natural Buff 230

    • Looks identical
    • Light · Warm undertone

    $11.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Hydrating Camo Concealer in Medium Neutral, against Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 7.5 Medium. Every attribute compared, with its share of the score.

ComparedYour shade7.5 MediumClosest shade matchMedium NeutralScore
Shade match55% of overall95
Colour98#edb585#f1b786Looks identicalColour difference 0.8 (0 is identical)
Depth98LightLightSameDepth difference: 1.3
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34MatteSatinDifferentSatin finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, oilyDry, combination, normalBoth marketed for normal/​dry skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Medium Neutral.

Same or better

  • $28 less
  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Satin finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Why the closest overall alternative works

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cookie Dough 4.3 Neutral, against Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 7.5 Medium. Every attribute compared, with its share of the score.

ComparedYour shade7.5 MediumClosest overall alternativeCookie Dough 4.3 NeutralScore
Shade match55% of overall88
Colour87#edb585#e2b58aVery close colourColour difference 2.8 (0 is identical)
Depth98LightLight mediumCloseDepth difference: 1.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared87
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 88/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cookie Dough 4.3 Neutral.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Hydrating Camo Concealer Medium Neutral

Match price
$8Ulta BeautyUlta Beauty
$28 less (78%)

Your shade $36 at Sephora · product price; shade not separately priced

Closest overall alternative

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Cookie Dough 4.3 Neutral

Best price
$31SephoraSephora
$5 less (14%)

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.