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BFF Crème Gel Liner Swerve dupes and alternatives ColourPop

Black · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

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14 matches

Must beWaterproof25

Closest shade match: Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Zero

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
ColourPop
SwerveChange shade
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant · 18 hour wear
The match
Urban Decay
Zero
Form and tip: Liquid · Felt tip
Wear claims: Waterproof · Smudge resistant

Format: liquid. Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
100out of 100
Colour
100
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$19.60SephoraSephora
Costs $11.60 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Anastasia Beverly Hills Black Waterproof Crème Color Eyeliner & Eyeshadow Jet

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
ColourPop
SwerveChange shade
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant · 18 hour wear
The match
Anastasia Beverly Hills
Jet
Form and tip: Gel
Wear claims: Waterproof

Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
89out of 100
Form (Form & tip)
100
Formula
70
Wear (Wear claims)
93
Medium confidence· Digital matchWhy it matches
Best price
$22Ulta BeautyUlta Beauty
Costs $14 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ColourPop

    Multichrome BFF Crème Gel Liner

    Ventura Blvd
    Shade match 2
    $9Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same form: gelSame texture: creamySame finish: metallic

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: vivid metallic cobalt blue flipping to teal to purple

    Medium confidence· Digital match

    View match
  2. #4 · KVD Beauty

    Super Pomade Vegan Eyeliner, Shadow & Brow Pigment

    Satellite Blue
    Shade match 0
    $25Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same form: gelSame texture: creamySame waterproof: claimed

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: electric blue

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Fake Awake Eye Highlight

    black
    Shade match 98
    $24Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same form: gelSame finish: metallicSame waterproof: claimed

    Differences: Gel rather than creamy

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    High Impact Gel Tech Eyeliner

    Black
    Shade match 82
    $29Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same form: gelSame finish: metallicSame waterproof: claimed

    Differences: Gel rather than creamyDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    91

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy · Different stated wear times

    Medium confidence· Digital match

    View match
  5. #7 · Stila

    Stay All Day Smudge & Set Waterproof Gel Eye Liner

    Stingray Black
    Shade match 92
    $24SephoraSephoraCosts $16 more

    Matches: Same form: gelSame finish: metallicSame waterproof: claimed

    Differences: Gel rather than creamyDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    86

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy · Different stated wear times

    Retailer shade note: jet black

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Fine Linez Precision Gel Eyeliner

    Cuz I’m Black
    Shade match 78
    $26SephoraSephoraCosts $18 more

    Matches: Same form: gelSame waterproof: claimedSame smudge resistance: claimed

    Differences: Gel rather than creamyMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    96

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy · Matte rather than metallic

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    Perfect Strokes Longwear Gel Eyeliner

    True Black
    Shade match 94
    $21SephoraSephoraCosts $13 more

    Matches: Same form: gelSame waterproof: claimedSimilar longevity

    Differences: Gel rather than creamyMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy · Matte rather than metallic

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    Superhero No-Tug Sharpenable Gel Eyeliner

    Super Black
    Shade match 63
    $24Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same form: gelSame waterproof: claimedSimilar longevity

    Differences: Gel rather than creamyMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy · Matte rather than metallic

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  9. #11 · Anastasia Beverly Hills

    Darkside Waterproof Gel Matte Eyeliner

    Intense Black
    Shade match 59
    $18Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same form: gelSame waterproof: claimedSimilar longevity

    Differences: Gel rather than creamyMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy · Matte rather than metallic

    Retailer shade note: black matte finish

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Eye Studio Lasting Drama Gel Eyeliner

    Blackest Black
    Shade match 63
    $10.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same form: gelSame waterproof: claimed

    Differences: Gel rather than creamyMatte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    86

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy · Matte rather than metallic · Different stated wear times

    Medium confidence· Digital match

    View match
  11. #13 · Bobbi Brown

    Long-Wear Waterproof Gel Eyeliner

    Black Ink
    Shade match 89
    $37SephoraSephoraCosts $29 more

    Matches: Same form: gelSame waterproof: claimedSame smudge resistance: claimed

    Differences: Gel rather than creamyMatte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy · Matte rather than metallic · Different stated wear times

    Retailer shade note: a true black, matte

    Medium confidence· Digital match

    View match
  12. #14 · Too Faced

    Killer Liner 36 Hour Waterproof Gel Eyeliner

    Killer Black
    Shade match 63
    $27SephoraSephoraCosts $19 more

    Matches: Same form: gelSame waterproof: claimed

    Differences: Gel rather than creamyMatte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    59

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than creamy · Matte rather than metallic · Different stated wear times

    Retailer shade note: intense black

    Medium confidence· Digital match

    View match
  13. #15 · Patrick Ta

    Major Dimension Precision Gel Eyeliner

    Cream
    Shade match 0
    $27SephoraSephoraCosts $19 more

    Matches: Same form: gel

    Differences: Not sold in your colourGel rather than creamy

    Score details
    Form & tip
    100
    Formula
    40
    Wear claims
    not scored yet

    Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Gel rather than creamy

    Retailer shade note: soft cream

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

See 20 in other formats

Why the closest shade match works

Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen in Zero, against ColourPop BFF Crème Gel Liner in Swerve. Every attribute compared, with its share of the score.

ComparedYour shadeSwerveClosest shade matchZeroScore
Form & tip45% of overall40
Form40GelLiquidSome differenceLiquid rather than gel
Tipnot comparableNot listedFelt tipNot comparableTip not listed for one product
Formula30% of overall34
Texture40CreamyLiquidSome differenceLiquid rather than creamy
Finish25MetallicMatteDifferentMatte rather than metallic
Wear claims25% of overall96
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity8518-hour wearLong-wearingCloseBoth claim long wear
Overall match 52/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen in Zero.

Same or better

  • Same waterproof: claimed
  • Same smudge resistance: claimed
  • Similar longevity

Different

  • Liquid rather than gel
  • Liquid rather than creamy
  • Matte rather than metallic

Not compared

  • Tip: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Anastasia Beverly Hills Black Waterproof Crème Color Eyeliner & Eyeshadow in Jet, against ColourPop BFF Crème Gel Liner in Swerve. Every attribute compared, with its share of the score.

ComparedYour shadeSwerveClosest overall alternativeJetScore
Form & tip45% of overall100
Form100GelGelSameSame form
Tipnot comparableNot listedNot listedNot comparableNeither product lists tip
Formula30% of overall70
Texture100CreamyCreamySameSame texture
Finish25MetallicMatteDifferentMatte rather than metallic
Wear claims25% of overall93
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistancenot comparableClaimedNot listedNot comparableSmudge resistance not listed for one product
Longevity8518-hour wearLong-wearingCloseBoth claim long wear
Overall match 89/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Black Waterproof Crème Color Eyeliner & Eyeshadow in Jet.

Same or better

  • Same form: gel
  • Same texture: creamy
  • Same waterproof: claimed
  • Similar longevity

Different

  • Matte rather than metallic

Not compared

  • Tip: not listed for either
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen Zero

Best price
$19.60SephoraSephora
Costs $11.60 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Anastasia Beverly Hills Black Waterproof Crème Color Eyeliner & Eyeshadow Jet

Best price
$22Ulta BeautyUlta Beauty
Costs $14 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.