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TruBlend Undercover Concealer Espresso dupes and alternatives CoverGirl

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 17 Deep

The equivalent shade and the most similar concealer overall.

The match
Charlotte Tilbury
17 Deep
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
53
Skin (Skin suitability)
50
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $24.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep
    Shade match 89
    $36SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly lighter

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    53
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red
    Shade match 86
    $31SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: extra rich skin tones with red undertones

    Medium confidence· Digital match

    View match
  3. Shade match 82
    $30SephoraSephoraCosts $18.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Retailer shade note: very rich with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $38SephoraSephoraCosts $26.01 more

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Natural rather than matte finish

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: deepest with rich neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61N espresso neutral
    Shade match 75
    $32SephoraSephoraCosts $20.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 78
    $36SephoraSephoraCosts $24.01 more

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Natural rather than matte finish

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 76
    $30SephoraSephoraCosts $18.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighter

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: rich deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61G espresso golden
    Shade match 73
    $32SephoraSephoraCosts $20.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterOlive rather than neutral undertoneContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  9. Shade match 72
    $35SephoraSephoraCosts $23.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighter

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: for very deep skin with neutral cool undertones

    Medium confidence· Digital match

    View match
  10. #11 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    445 Espresso
    Shade match 67
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Noticeably different swatch colourContains listed fragrance

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Contains listed fragrance

    Low confidence· Digital match

    View match
  11. Shade match 72
    $30SephoraSephoraCosts $18.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertone

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: very rich with red undertones

    Medium confidence· Digital match

    View match
  12. Shade match 80
    $38SephoraSephoraCosts $26.01 more

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Natural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: very deep with neutral rich-brown undertones

    Medium confidence· Digital match

    View match
  13. Shade match 71
    $30SephoraSephoraCosts $18.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: rich deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  14. #15 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep
    Shade match 67
    $36SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertone

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    53
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone

    Retailer shade note: Deep with warm undertones

    Medium confidence· Digital match

    View match
  15. #16 · Tarte

    Shape Tape Full Coverage Matte Concealer

    62H espresso honey
    Shade match 65
    $32SephoraSephoraCosts $20.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertoneContains listed fragrance

    Score details
    Shade match
    65
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  16. Shade match 67
    $31SephoraSephoraCosts $19.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly cooler undertone

    Score details
    Shade match
    67
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone

    Retailer shade note: rich skin tones with red undertones

    Medium confidence· Digital match

    View match
  17. #18 · Tarte

    Shape Tape Full Coverage Matte Concealer

    62W espresso warm
    Shade match 59
    $32SephoraSephoraCosts $20.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertoneContains listed fragrance

    Score details
    Shade match
    59
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  18. Shade match 62
    $36SephoraSephoraCosts $24.01 more

    Matches: Same full coverageBoth claim long-wearingClaims not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone

    Score details
    Shade match
    62
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: rich with rosy undertones

    Medium confidence· Digital match

    View match
  19. #20 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    440 Truffle
    Shade match 54
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterContains listed fragrance

    Score details
    Shade match
    54
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Contains listed fragrance

    Low confidence· Digital match

    View match
  20. #21 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16 Deep
    Shade match 59
    $36SephoraSephoraCosts $24.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighter

    Score details
    Shade match
    59
    Finish & visual result
    89
    Wear & performance
    53
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 57
    $35SephoraSephoraCosts $23.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighter

    Score details
    Shade match
    57
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter

    Retailer shade note: for deep skin with neutral to golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 21 matches

Looking for a foundation in your shade?

The closest shade to CoverGirl TruBlend Undercover Concealer Espresso (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NY16

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade NY16

    • Very close colour
    • Rich deep · Neutral undertone

    $52

  2. Hourglass Ambient Soft Glow Foundation

    17.5

    Hourglass Ambient Soft Glow Foundation, shade 17.5

    • Very close colour
    • Rich deep · Neutral undertone

    $60

  3. Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation

    40N Iconic

    Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 40N Iconic

    • Very close colour
    • Rich deep · Neutral undertone

    $47

  4. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    10N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 10N

    • Very close colour
    • Rich deep · Neutral undertone

    $35

  5. NARS Light Reflecting Foundation

    Ambato

    NARS Light Reflecting Foundation, shade Ambato

    • Very close colour
    • Rich deep · Neutral undertone

    $55

  6. Estée Lauder Futurist Skin Tint Serum Foundation SPF 20

    8N2 Rich Espresso

    Estée Lauder Futurist Skin Tint Serum Foundation SPF 20, shade 8N2 Rich Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $33

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 17 Deep, against CoverGirl TruBlend Undercover Concealer in Espresso. Every attribute compared, with its share of the score.

ComparedYour shadeEspressoClosest match17 DeepScore
Shade match55% of overall96
Colour94#462c1c#432b1eVery close colourColour difference 1.5 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared53
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 17 Deep.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • No drying alcohol listed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy 17 Deep

Best price
$36SephoraSephora
Costs $24.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.