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Lash 'N Roll Curling & Lifting Mascara Deep Brown dupes and alternatives e.l.f. Cosmetics

Brown · Deep / dark

Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.

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30 matches

Must beWaterproof7Tubing4

Closest overall alternative: Lancôme Lash Idôle Lash-Lifting Volumizing Mascara True Brown

The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.

Your shade
e.l.f. Cosmetics
Deep BrownChange shade
Effects: Curling, lifting, separating
Formula and brush: Curved brush · Silicone
The match
Lancôme
True Brown
Effects: Lengthening, volumising, lifting, separating, curling
Formula and brush: Curved brush

Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
60out of 100
Effect
60
Formula
not scored yet
Waterproof
not scored yet
Brush
100
Medium confidence· Digital matchWhy it matches
Best price
$30Ulta BeautyUlta Beauty
Costs $23 more

Your shade $7 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.

More matches

  1. #2 · NARS

    Climax Mascara

    Explicit Black
    Match not determinedToo little listed to compare
    $28Ulta BeautyUlta BeautyCosts $21 more

    Nothing compared the same

    Differences: 3 of 4 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 4 effects shared

    Retailer shade note: black satin

    Medium confidence· Digital match

    View match
  2. #3 · Benefit Cosmetics

    Roller Lash Curling & Lifting Mascara

    Black
    Match not determinedToo little listed to compare
    $29SephoraSephoraCosts $22 more

    Nothing compared the same

    Differences: 3 of 4 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 4 effects shared

    Medium confidence· Digital match

    View match
  3. #4 · Too Faced

    Naturally Better Than Sex Lengthening and Volumizing Mascara

    Single shade
    $18SephoraSephoraCosts $11 more

    Nothing compared the same

    Differences: 3 of 5 effects sharedHourglass rather than curved

    Score details
    Effect
    60
    Formula
    not scored yet
    Waterproof
    not scored yet
    Brush
    60

    Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 5 effects shared · Hourglass rather than curved

    Medium confidence· Digital match

    View match
  4. #5 · Charlotte Tilbury

    Exagger-eyes Volumizing and Curling Mascara

    Exagger-black
    $29SephoraSephoraCosts $22 more

    Matches: Same brush shape: curved

    Differences: 3 of 6 effects shared

    Score details
    Effect
    50
    Formula
    not scored yet
    Waterproof
    not scored yet
    Brush
    100

    Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 6 effects shared

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Big Ego Vegan Volumizing Mascara

    Single shade
    Match not determinedToo little listed to compare
    $28SephoraSephoraCosts $21 more

    Nothing compared the same

    Differences: Not sold in your colour3 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · 3 of 5 effects shared

    Medium confidence· Digital match

    View match
  6. #7 · e.l.f. Cosmetics

    Big Mood Mega Volume & Lifting Mascara

    Black
    $9Ulta BeautyUlta BeautyCosts $2 more

    Nothing compared the same

    Differences: 3 of 6 effects sharedHourglass rather than curved

    Score details
    Effect
    50
    Formula
    not scored yet
    Waterproof
    not scored yet
    Brush
    60

    Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 6 effects shared · Hourglass rather than curved

    Medium confidence· Digital match

    View match
  7. #8 · e.l.f. Cosmetics

    Incredi-Curl Curling & Volumizing Mascara

    Soft Black
    $9Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same brush shape: curved

    Differences: 2 of 5 effects shared

    Score details
    Effect
    40
    Formula
    not scored yet
    Waterproof
    not scored yet
    Brush
    100

    Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Maneater Volumizing Mascara

    Black
    Match not determinedToo little listed to compare
    $28SephoraSephoraCosts $21 more

    Nothing compared the same

    Differences: 3 of 6 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 6 effects shared

    Medium confidence· Digital match

    View match
  9. #10 · IT Cosmetics

    Superhero Elastic Stretch Volumizing & Lengthening Mascara

    Brown
    Match not determinedToo little listed to compare
    $28Ulta BeautyUlta BeautyCosts $21 more

    Nothing compared the same

    Differences: 3 of 6 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 6 effects shared

    Medium confidence· Digital match

    View match
  10. #11 · Urban Decay

    Tube Job Lash Augmenting Tubing Mascara

    Black
    Match not determinedToo little listed to compare
    $25Ulta BeautyUlta BeautyCosts $18 more

    Nothing compared the same

    Differences: 3 of 6 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 6 effects shared

    Medium confidence· Digital match

    View match
  11. #12 · Rare Beauty

    Perfect Strokes Universal Volumizing Mascara

    Brown
    Match not determinedToo little listed to compare
    $24SephoraSephoraCosts $17 more

    Nothing compared the same

    Differences: 3 of 6 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 6 effects shared

    Medium confidence· Digital match

    View match
  12. #13 · Tarte

    Tartelette Tubing Mascara

    Black
    Match not determinedToo little listed to compare
    $28SephoraSephoraCosts $21 more

    Nothing compared the same

    Differences: 3 of 6 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 6 effects shared

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  13. #14 · Too Faced

    Ribbon Wrapped Lash Extreme Length Tubing Mascara

    Black
    Match not determinedToo little listed to compare
    $29Ulta BeautyUlta BeautyCosts $22 more

    Nothing compared the same

    Differences: 3 of 6 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 6 effects shared

    Medium confidence· Digital match

    View match
  14. #15 · Too Faced

    Better Than Sex Volumizing & Lengthening Mascara

    Chocolate
    $29SephoraSephoraCosts $22 more

    Nothing compared the same

    Differences: 3 of 7 effects sharedHourglass rather than curved

    Score details
    Effect
    43
    Formula
    not scored yet
    Waterproof
    not scored yet
    Brush
    60

    Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 7 effects shared · Hourglass rather than curved

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  15. #16 · Lancôme

    Lash Idôle Flutter Extension Lengthening Mascara

    01 Black
    $30SephoraSephoraCosts $23 more

    Matches: Same brush material: silicone

    Differences: 2 of 6 effects shared

    Score details
    Effect
    33
    Formula
    not scored yet
    Waterproof
    not scored yet
    Brush
    100

    Not compared: formula, waterproof and shape. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 6 effects shared

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  16. #17 · Kylie Cosmetics

    Wisp Lash Mascara

    Single shade
    Match not determinedToo little listed to compare
    $13Ulta BeautyUlta BeautyCosts $6 more

    Nothing compared the same

    Differences: 3 of 7 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 7 effects shared

    Medium confidence· Digital match

    View match
  17. #18 · Benefit Cosmetics

    They're Real Lengthening Mascara

    Black
    Match not determinedToo little listed to compare
    $29SephoraSephoraCosts $22 more

    Nothing compared the same

    Differences: 3 of 7 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 7 effects shared

    Medium confidence· Digital match

    View match
  18. #19 · CoverGirl

    Lash Blast Clean Volume Mascara

    Very Black
    Match not determinedToo little listed to compare
    $12.99Ulta BeautyUlta BeautyCosts $5.99 more

    Nothing compared the same

    Differences: 2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  19. #20 · Lancôme

    Lash Idôle Curl Goddess Curling & Volumizing Mascara

    01
    Match not determinedToo little listed to compare
    $30SephoraSephoraCosts $23 more

    Nothing compared the same

    Differences: 2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Retailer shade note: Black

    Medium confidence· Digital match

    View match
  20. #21 · Maybelline

    Volum' Express The Falsies Waterproof Mascara

    Very Black
    Match not determinedToo little listed to compare
    $10.99Ulta BeautyUlta BeautyCosts $3.99 more

    Nothing compared the same

    Differences: 2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  21. #22 · Maybelline

    Volum' Express The Falsies Mascara

    Very Black
    Match not determinedToo little listed to compare
    $10.99Ulta BeautyUlta BeautyCosts $3.99 more

    Nothing compared the same

    Differences: 2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  22. #23 · Caliray

    Come Hell or High Water 24-hour Volumizing & Lengthening Tubing Mascara

    Single shade
    Match not determinedToo little listed to compare
    $35SephoraSephoraCosts $28 more

    Nothing compared the same

    Differences: Not sold in your colour2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  23. #24 · L'Oréal Paris

    Telescopic Lift Washable Mascara

    Blackest Black
    Match not determinedToo little listed to compare
    $15.99Ulta BeautyUlta BeautyCosts $8.99 more

    Nothing compared the same

    Differences: 2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  24. #25 · L'Oréal Paris

    Telescopic Lift Waterproof Mascara

    Black
    Match not determinedToo little listed to compare
    $15.99Ulta BeautyUlta BeautyCosts $8.99 more

    Nothing compared the same

    Differences: 2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  25. #26 · RMS Beauty

    Straight Up Volumizing Peptide Mascara

    Single shade
    Match not determinedToo little listed to compare
    $29Ulta BeautyUlta BeautyCosts $22 more

    Nothing compared the same

    Differences: 2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  26. #27 · Lancôme

    Lash Idôle Lash-Lifting Waterproof Volumizing Mascara

    01 - Glossy Black
    Match not determinedToo little listed to compare
    $30SephoraSephoraCosts $23 more

    Nothing compared the same

    Differences: 2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  27. #28 · IT Cosmetics

    Superhero Volumizing Waterproof Mascara

    Black
    Match not determinedToo little listed to compare
    $28SephoraSephoraCosts $21 more

    Nothing compared the same

    Differences: 2 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  28. #29 · Benefit Cosmetics

    Fan Fest Fanning & Volumizing Mascara

    Hyper Black
    $29SephoraSephoraCosts $22 more

    Nothing compared the same

    Differences: 2 of 5 effects sharedTraditional bristle rather than silicone

    Score details
    Effect
    40
    Formula
    not scored yet
    Waterproof
    not scored yet
    Brush
    40

    Not compared: formula, waterproof and shape. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared · Traditional bristle rather than silicone

    Medium confidence· Digital match

    View match
  29. #30 · Fenty Beauty

    Hella Thicc Volumizing Mascara

    LET'S BE BLUNT
    $22Ulta BeautyUlta BeautyCosts $15 more

    Nothing compared the same

    Differences: 2 of 6 effects sharedTapered rather than curved

    Score details
    Effect
    33
    Formula
    not scored yet
    Waterproof
    not scored yet
    Brush
    65

    Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 6 effects shared · Tapered rather than curved

    Retailer shade note: brown

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest overall alternative works

Lancôme Lash Idôle Lash-Lifting Volumizing Mascara in True Brown, against e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara in Deep Brown. Every attribute compared, with its share of the score.

ComparedYour shadeDeep BrownClosest overall alternativeTrue BrownScore
Effect45% of overall60
Effect60Curling, Lifting, SeparatingLengthening, Volumising, Lifting, Separating, CurlingSome difference3 of 5 effects shared
Formula30% of overall—
Formulanot comparableNot listedNot listedNot comparableNeither product lists formula
Waterproof15% of overall—
Waterproofnot comparableNot listedNot listedNot comparableNeither product lists waterproof wear
Brush10% of overall100
Brush shape100CurvedCurvedSameSame brush shape
Brush materialnot comparableSiliconeNot listedNot comparableBrush material not listed for one product
Overall match 60/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Lash Idôle Lash-Lifting Volumizing Mascara in True Brown.

Same or better

  • Same brush shape: curved

Different

  • 3 of 5 effects shared

Not compared

  • Formula: not listed for either
  • Waterproof: not listed for either
  • Brush material: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapNeither product lists formula
View full match

Where to buy True Brown

Best price
$30Ulta BeautyUlta Beauty
Costs $23 more

Your shade $7 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.