Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $52 at Ulta Beauty
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at Walmart
Walgreens$17.99View at WalgreensThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $52 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
Macy's$38View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$13 less (25%)Matches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Retailer shade note: true medium beige with golden undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$40.01 less (77%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesDoes not claim colour stability
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephora$13 less (25%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: medium beige with neutral undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$28 less (54%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Slightly lighterDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Does not claim colour stability
Retailer shade note: for medium skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into linesDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium w/ peach/gold undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty(product price)$39.01 less (75%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into linesDoes not claim colour stabilityDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$36.01 less (69%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into linesDoes not claim colour stabilityContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $3 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into linesDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: M3 - Medium with warm undertones, and a yellow tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$36.01 less (69%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into linesDoes not claim colour stabilityContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$14 less (27%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$33.01 less (63%)Matches: Very close colourSame matte finishSame full coverage
Differences: Does not claim colour stabilityContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Does not claim colour stability · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$20.29View at CVSSephora$14 less (27%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: warm beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (27%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly deeperOlive rather than warm undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Medium rather than full coverage
Retailer shade note: medium with warm neutral olive undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$3 less (6%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)$43 less (83%)Matches: Very close colourSame matte finishSame full coverage
Differences: Does not claim not settling into linesDoes not claim colour stabilityDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim colour stabilityContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$33.01 less (63%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim colour stabilityContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim colour stabilityContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$18 less (35%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/normal/oily skin
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)$27 less (52%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium with warm yellow undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: M2 - Medium with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$36 less (69%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$36 less (69%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty$33.01 less (63%)Matches: Near-identical swatch colourSame warm undertoneBoth claim not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for combination/normal/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$28 less (54%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin
Retailer shade note: medium, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$31 less (60%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetSephora$14 less (27%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: neutral beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 4W1 Honey Bronze (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3W
$38
310
$30
Praline
122
$12.99
Medium 3
$22
WN 56 Cashew
$22
Medium Neutral
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Instant Age Rewind Eraser Treatment Foundation in 210, against Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4W1 Honey Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Instant Age Rewind Eraser Treatment Foundation in 210.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Kylie Cosmetics Natural Blur Powder Foundation in 6W, against Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4W1 Honey Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Natural Blur Powder Foundation in 6W.
8 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.
Maybelline Instant Age Rewind Eraser Treatment Foundation 210
WalmartYour shade $52 at Ulta Beauty
Kylie Cosmetics Natural Blur Powder Foundation 6W
Ulta BeautyYour shade $52 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
