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Futurist Skin Tint Serum Foundation SPF 20 5C1 Rich Chestnut dupes and alternatives Estée Lauder

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW45

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Estée Lauder
5C1 Rich ChestnutChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Light coverage
The match
MAC Cosmetics
NW45
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
91
Depth
98
Undertone
100
Best price
$39SephoraSephora
Costs $6 more

Your shade $33 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Babassu Foundcealer Dewy Foundation SPF 20 52N Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Estée Lauder
5C1 Rich ChestnutChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Light coverage
The match
Tarte
52N Deep Neutral
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
91
Wear (Wear & performance)
70
Skin (Skin suitability)
76
Best price
$42Ulta BeautyUlta Beauty
Costs $9 more

Your shade $33 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $60SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim colour stability

    Retailer shade note: deep, cool rosy

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Java
    Shade match 88
    $11.99Ulta BeautyUlta Beauty$21.01 less (64%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    43

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Natural Radiance Foundation

    305 Cameroon
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$9 less (27%)

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I am Magic Natural Radiance Foundation

    240 Lagos
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$9 less (27%)

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 79
    $42Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    70
    Skin suitability
    76

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim colour stability

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I am Magic Natural Radiance Foundation

    300 Gabon
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$9 less (27%)

    Matches: Very close colourSame radiant finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  7. Shade match 84
    $58SephoraSephoraCosts $25 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 82
    $56Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: dark with neutral undertones

    High confidence· Digital match

    View match
  9. #11 · L.A. Girl

    Pro Coverage Liquid Foundation

    Rich Cocoa
    Shade match 83
    $10Ulta BeautyUlta Beauty$23 less (70%)

    Matches: Same radiant finish

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    80

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Best Skin Ever Liquid Foundation

    33O
    Shade match 83
    $24SephoraSephora$9 less (27%)

    Matches: Near-identical swatch colourClaims transfer resistanceClaims a lightweight feel

    Differences: Olive rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    49
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  11. Shade match 74
    $49Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame light coverageBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    81
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for normal skin

    High confidence· Digital match

    View match
  12. Shade match 77
    $58SephoraSephoraCosts $25 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  13. #15 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 32
    Shade match 81
    $69Ulta BeautyUlta Beauty(product price)Costs $36 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  14. Shade match 79
    $52SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    74
    Wear & performance
    62
    Skin suitability
    40

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: deep peach

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Cool
    Shade match 93
    $52SephoraSephoraCosts $19 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    43
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  16. #18 · about-face

    THE PERFORMER Skin-Focused Foundation

    D1NEUTRAL
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)$8 less (24%)

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $40SephoraSephoraCosts $7 more

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: deep skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 85
    $3.89$5.99Ulta BeautyUlta Beauty$29.11 less (88%)

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    47
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than light coverage · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Deep
    Shade match 85
    $35Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    55
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  20. Shade match 73
    $56Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deep with warm gold undertones

    High confidence· Digital match

    View match
  21. Shade match 82
    $70Ulta BeautyUlta BeautyCosts $37 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  22. #24 · RMS Beauty

    ReEvolve Natural Finish Foundation

    111
    Shade match 82
    $59Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    55
    Wear & performance
    59
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  23. #25 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    25W
    Shade match 78
    $48SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourBoth claim colour stabilityClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    78
    Finish & visual result
    58
    Wear & performance
    63
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  24. Shade match 73
    $58SephoraSephoraCosts $25 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  25. Shade match 81
    $70Ulta BeautyUlta BeautyCosts $37 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  26. Shade match 81
    $70Ulta BeautyUlta BeautyCosts $37 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  27. #29 · NARS

    Light Reflecting Foundation

    Iguaçu
    Shade match 79
    $55SephoraSephoraCosts $22 more

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Olive rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    79
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: D3 - deep with neutral undertones, and an olive tone

    High confidence· Digital match

    View match
  28. Shade match 78
    $39Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourClaims a blurring effectBoth claim colour stability

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    78
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 8
    Shade match 77
    $38Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Slightly warmer undertoneLight-medium rather than light coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Light-medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Light-medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: honey

    Medium confidence· Digital match

    View match
  30. #32 · Live Tinted

    HUESTICK Complexion Stick

    04 Medium/Dark
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than light coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    30
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 5C1 Rich Chestnut (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Very close colour
    • Deep · Cool undertone

    $30

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Close colour
    • Deep · Cool · pink undertone

    $31

  3. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  6. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW45, against Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 5C1 Rich Chestnut. Every attribute compared, with its share of the score.

ComparedYour shade5C1 Rich ChestnutClosest shade matchNW45Score
Shade match55% of overall94
Colour91#854821#864b2bVery close colourColour difference 2.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared16
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall55
Longevity208-hour wear24-hour wearDifferent24-hour wear claimed against 8-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall43
Skin type43Normal, combinationNormal, oilyBoth marketed for normal skin
Overall match 66/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW45.

Same or better

  • Very close colour
  • Same cool undertone
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Full rather than light coverage
  • Not marketed for combination skin
  • SPF 15 instead of SPF 20

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20SPF 15
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 52N Deep Neutral, against Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 5C1 Rich Chestnut. Every attribute compared, with its share of the score.

ComparedYour shade5C1 Rich ChestnutClosest overall alternative52N Deep NeutralScore
Shade match55% of overall91
Colour87#854821#8a4f2dVery close colourColour difference 2.7 (0 is identical)
Depth93DeepDeepSameDepth difference: 3.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared70
Longevity808-hour wear12-hour wearClose12-hour wear claimed against 8-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 52N Deep Neutral.

Same or better

  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Buildable rather than light coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Does not claim colour stability

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20SPF 20
OverlapOil-based vs water-based; silicone none vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW45

Best price
$39SephoraSephora
Costs $6 more

Your shade $33 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Babassu Foundcealer Dewy Foundation SPF 20 52N Deep Neutral

Best price
$42Ulta BeautyUlta Beauty
Costs $9 more

Your shade $33 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.