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Futurist Skin Tint Serum Foundation SPF 20 7W2 Rich Spice dupes and alternatives Estée Lauder

Rich deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free27No drying alcohol28Vegan7Cruelty-free15Oil-free2With SPF4Mineral2

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31 matches

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 130 Mali

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Estée Lauder
7W2 Rich SpiceChange shade
Depth and undertone: Rich deep · Warm · golden
Finish and coverage: Radiant · Light coverage
The match
Juvia's Place
130 Mali
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$9 less (27%)

Your shade $33 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Babassu Foundcealer Dewy Foundation SPF 20 60H Mahogany

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Estée Lauder
7W2 Rich SpiceChange shade
Depth and undertone: Rich deep · Warm · golden
Finish and coverage: Radiant · Light coverage
The match
Tarte
60H Mahogany
Depth and undertone: Rich deep · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
70
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $9 more

Your shade $33 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 310 W
    Shade match 94
    $49SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    66
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    373
    Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)$17.01 less (52%)

    Matches: Same radiant finishBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than light coverage

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    RICH 1
    Shade match 86
    $38SephoraSephoraCosts $5 more

    Matches: Similar undertone (neutral vs warm)Same radiant finishSame light coverage

    Differences: Does not claim colour stabilityNot marketed for combination skinNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    47
    Skin suitability
    43

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for combination skin · No SPF

    Retailer shade note: rich deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    84 Deeper
    Shade match 85
    $56Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deeper with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Very Deep
    Shade match 72
    $17.99Ulta BeautyUlta Beauty$15.01 less (45%)

    Matches: Same radiant finishSame light coverageBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneNo long-wear claim

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · No long-wear claim · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: 11 very deep

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Buttermelt Glaze Skin Tint SPF 30

    Hazelnut Butta
    Shade match 73
    $16Ulta BeautyUlta Beauty$17 less (52%)

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I am Magic Natural Radiance Foundation

    130 Mali
    Shade match 79
    $14.40$24Ulta BeautyUlta Beauty$18.60 less (56%)

    Matches: Same radiant finish

    Differences: Neutral rather than warm undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    76

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    385
    Shade match 69
    $15.99Ulta BeautyUlta Beauty(product price)$17.01 less (52%)

    Matches: Same radiant finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    69
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    32
    Shade match 89
    $46SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: deep to rich - neutral, slightly olive

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    420 Neutral
    Shade match 82
    $16.99Ulta BeautyUlta Beauty$16.01 less (49%)

    Matches: Same radiant finishSame light coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · Iconic London

    Super Smoother Blurring Skin Tint

    Warm Rich
    Shade match 90
    $35Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same warm undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    55
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    7N1 Java
    Shade match 82
    $54SephoraSephoraCosts $21 more

    Matches: Claims a blurring effectBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    55
    Wear & performance
    81
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: rich deep with neutral undertones

    High confidence· Digital match

    View match
  13. #15 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    495
    Shade match 87
    $44SephoraSephoraCosts $11 more

    Matches: Same warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  14. #16 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    556N
    Shade match 84
    $48SephoraSephoraCosts $15 more

    Matches: Similar undertone (neutral vs warm)Claims a skin-like finishClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: for rich deep skintones with neutral golden undertones

    High confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    64 Rich Neutral
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$25 less (76%)

    Matches: Both claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD1NEUTRAL
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$8 less (24%)

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 300 N
    Shade match 80
    $49SephoraSephoraCosts $16 more

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    66
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 80
    $24SephoraSephora$9 less (27%)

    Matches: Claims transfer resistanceClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    49
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Too Faced

    Born This Way Soft Matte Foundation

    Truffle
    Shade match 88
    $48SephoraSephoraCosts $15 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    59
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: rich with golden undertones

    High confidence· Digital match

    View match
  20. #22 · Saie

    Glowy Super Skin Tint Foundation

    34
    Shade match 89
    $40SephoraSephoraCosts $7 more

    Matches: Same warm undertoneClaims a skin-like finishClaims a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: rich skin tones with warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    8C2 Intense Java
    Shade match 75
    $55SephoraSephoraCosts $22 more

    Matches: Very close colourSame radiant finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: deepest with cool brown undertones

    Medium confidence· Digital match

    View match
  22. #24 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    540
    Shade match 84
    $48Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    49
    Wear & performance
    66
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  23. #25 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Warm
    Shade match 92
    $16Ulta BeautyUlta Beauty(product price)$17 less (52%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  24. #26 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    580 Deep
    Shade match 87
    $52SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    33
    Shade match 82
    $46SephoraSephoraCosts $13 more

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: mid deep to rich - neutral, slightly warm

    Medium confidence· Digital match

    View match
  26. #28 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Hazelnut 8N
    Shade match 87
    $36SephoraSephoraCosts $3 more

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    52
    Wear & performance
    51
    Skin suitability
    40

    Very close colour · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF

    Retailer shade note: rich - neutral

    Medium confidence· Digital match

    View match
  27. #29 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10C
    Shade match 71
    $35Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same light coverageClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    71
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim colour stability · No SPF

    Retailer shade note: deep with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  28. #30 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Cocoa
    Shade match 78
    $49SephoraSephoraCosts $16 more

    Matches: Claims a skin-like finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    78
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    43

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin · No SPF

    Retailer shade note: deepest with neutral undertones

    High confidence· Digital match

    View match
  29. #31 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 35 NG
    Shade match 93
    $17.99$44SephoraSephora$15.01 less (45%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    20
    Wear & performance
    51
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/combination skin · No SPF

    Retailer shade note: deep, neutral golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 7W2 Rich Spice (Rich deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Very close colour
    • Rich deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    60W mahogany warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60W mahogany warm

    • Close colour
    • Rich deep · Warm undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW58

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Close colour
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 130 Mali, against Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 7W2 Rich Spice. Every attribute compared, with its share of the score.

ComparedYour shade7W2 Rich SpiceClosest shade match130 MaliScore
Shade match55% of overall98
Colour97#582616#5c2918Looks identicalColour difference 1.1 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 2.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared16
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination skin
Overall match 71/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 130 Mali.

Same or better

  • $9 less
  • Near-identical swatch colour
  • Same warm undertone
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Full rather than light coverage
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapOil-based vs water-based; silicone none vs high
View full match

Why the closest overall alternative works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 60H Mahogany, against Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 7W2 Rich Spice. Every attribute compared, with its share of the score.

ComparedYour shade7W2 Rich SpiceClosest overall alternative60H MahoganyScore
Shade match55% of overall95
Colour93#582616#582915Very close colourColour difference 1.9 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared70
Longevity808-hour wear12-hour wearClose12-hour wear claimed against 8-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 60H Mahogany.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Buildable rather than light coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Does not claim colour stability

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20SPF 20
OverlapOil-based vs water-based; silicone none vs high
View full match

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 130 Mali

Match price
$24Ulta BeautyUlta Beauty
$9 less (27%)

Your shade $33 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Babassu Foundcealer Dewy Foundation SPF 20 60H Mahogany

Match price
$42Ulta BeautyUlta Beauty
Costs $9 more

Your shade $33 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.