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Fine Linez Precision Gel Eyeliner DON'T CLAY ME dupes and alternatives Fenty Beauty

Brown · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Closest shade match: RMS Beauty Straight Line Kohl Eye Pencil Bronze Definition

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Fenty Beauty
DON'T CLAY MEChange shade
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant
The match
RMS Beauty
Bronze Definition
Form and tip: Kohl · Pencil
Wear claims: —

Format: kohl. Not compared: tip, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
69out of 100
Colour
56
Depth
68
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$27Ulta BeautyUlta Beauty
Costs $1 more

Your shade $26 at Ulta Beauty

Closest overall alternative: Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner Killer Chocolate

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
Fenty Beauty
DON'T CLAY MEChange shade
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant
The match
Too Faced
Killer Chocolate
Form and tip: Gel
Wear claims: Waterproof · 36 hour wear

Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
93
Best price
$27SephoraSephora
Costs $1 more

Your shade $26 at Ulta Beauty

SephoraView at Sephora

Not compared: tip, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 45
    $10.99Ulta BeautyUlta Beauty$15.01 less (58%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Long-Wear Waterproof Gel Eyeliner

    Chocolate Shimmer Ink
    Shade match 36
    $37SephoraSephoraCosts $11 more

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    96

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: a dark warm brown with gold pearl, shimmer

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    Superhero No-Tug Sharpenable Gel Eyeliner

    Fantastic Espresso
    Shade match 30
    $24Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: rich dark brown

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    Perfect Strokes Longwear Gel Eyeliner

    Compassion
    Shade match 23
    $21SephoraSephora$5 less (19%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Darkside Waterproof Gel Matte Eyeliner

    Intense Black
    Shade match 16
    $18Ulta BeautyUlta Beauty$8 less (31%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: black matte finish

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Fake Awake Eye Highlight

    brown
    Shade match 48
    $24Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Metallic rather than matte

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Metallic rather than matte

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    High Impact Gel Tech Eyeliner

    Black Honey
    Shade match 25
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Not sold in your colourMetallic rather than matte

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    96

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Metallic rather than matte

    Medium confidence· Digital match

    View match
  8. Shade match 58
    $24SephoraSephora$2 less (8%)

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Metallic rather than matte

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Metallic rather than matte

    Retailer shade note: matte medium brown

    Medium confidence· Digital match

    View match
  9. Shade match 15
    $27SephoraSephoraCosts $1 more

    Matches: Same form: gelSame texture: gel

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: soft cream

    Medium confidence· Digital match

    View match
  10. #12 · Anastasia Beverly Hills

    Black Waterproof Crème Color Eyeliner & Eyeshadow

    Jet
    Shade match 12
    $22Ulta BeautyUlta Beauty$4 less (15%)

    Matches: Same form: gelSame finish: matteSame waterproof: claimed

    Differences: Creamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Retailer shade note: black, matte finish

    Medium confidence· Digital match

    View match
  11. #13 · KVD Beauty

    Super Pomade Vegan Eyeliner, Shadow & Brow Pigment

    Satellite Blue
    Shade match 4
    $25Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same form: gelSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colourCreamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel

    Retailer shade note: electric blue

    Medium confidence· Digital match

    View match
  12. #14 · ColourPop

    BFF Crème Gel Liner

    Sunnyvale
    Shade match 32
    $8Ulta BeautyUlta Beauty$18 less (69%)

    Matches: Same form: gelSame waterproof: claimedSame smudge resistance: claimed

    Differences: Creamy rather than gelMetallic rather than matte

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    96

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Metallic rather than matte

    Retailer shade note: chestnut brown

    Medium confidence· Digital match

    View match
  13. #15 · ColourPop

    Multichrome BFF Crème Gel Liner

    Ventura Blvd
    Shade match 14
    $9Ulta BeautyUlta Beauty$17 less (65%)

    Matches: Same form: gelSame waterproof: claimedSame smudge resistance: claimed

    Differences: Not sold in your colourCreamy rather than gelMetallic rather than matte

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    96

    Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Metallic rather than matte

    Retailer shade note: vivid metallic cobalt blue flipping to teal to purple

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

See 20 in other formats

Why the closest shade match works

RMS Beauty Straight Line Kohl Eye Pencil in Bronze Definition, against Fenty Beauty Fine Linez Precision Gel Eyeliner in DON'T CLAY ME. Every attribute compared, with its share of the score.

ComparedYour shadeDON'T CLAY MEClosest shade matchBronze DefinitionScore
Form & tip45% of overall50
Form50GelKohlSome differenceKohl rather than gel
Tipnot comparableNot listedPencilNot comparableTip not listed for one product
Formula30% of overall40
Texture40GelCreamySome differenceCreamy rather than gel
Finishnot comparableMatteNot listedNot comparableFinish not listed for one product
Wear claims25% of overall85
Waterproofnot comparableClaimedNot listedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableClaimedNot listedNot comparableSmudge resistance not listed for one product
Longevity85Long-wearing8-hour wearCloseBoth claim long wear
Overall match 56/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty Straight Line Kohl Eye Pencil in Bronze Definition.

Same or better

  • Similar longevity

Different

  • Kohl rather than gel
  • Creamy rather than gel

Not compared

  • Tip: not listed for one
  • Finish: not listed for one
  • Waterproof: not listed for one
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner in Killer Chocolate, against Fenty Beauty Fine Linez Precision Gel Eyeliner in DON'T CLAY ME. Every attribute compared, with its share of the score.

ComparedYour shadeDON'T CLAY MEClosest overall alternativeKiller ChocolateScore
Form & tip45% of overall100
Form100GelGelSameSame form
Tipnot comparableNot listedNot listedNot comparableNeither product lists tip
Formula30% of overall100
Texture100GelGelSameSame texture
Finish100MatteMatteSameSame finish
Wear claims25% of overall93
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistancenot comparableClaimedNot listedNot comparableSmudge resistance not listed for one product
Longevity85Long-wearing36-hour wearCloseBoth claim long wear
Overall match 95/100Shade match 49/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner in Killer Chocolate.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same finish: matte
  • Same waterproof: claimed
  • Similar longevity

Not compared

  • Tip: not listed for either
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

RMS Beauty Straight Line Kohl Eye Pencil Bronze Definition

Best price
$27Ulta BeautyUlta Beauty
Costs $1 more

Your shade $26 at Ulta Beauty

Closest overall alternative

Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner Killer Chocolate

Best price
$27SephoraSephora
Costs $1 more

Your shade $26 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.