White · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
14 matches
14 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: gel. Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $26 at Ulta Beauty
Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraNot compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$2 less (8%)Matches: Same form: gelSame texture: gelSame finish: matte
Differences: Not sold in your colour
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: rich dark brown
Medium confidence· Digital match
IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephora$5 less (19%)Matches: Same form: gelSame texture: gelSame finish: matte
Differences: Not sold in your colour
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: burgundy
Medium confidence· Digital match
Rare Beauty Perfect Strokes Longwear Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraUlta Beauty$21View at Ulta BeautyUlta Beauty$8 less (31%)Matches: Same form: gelSame texture: gelSame finish: matte
Differences: Not sold in your colour
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: black matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Darkside Waterproof Gel Matte Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautySephoraCosts $11 moreMatches: Same form: gelSame texture: gelSame finish: matte
Differences: Not sold in your colour
Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: a dark warm brown with gold pearl, shimmer
Medium confidence· Digital match
Bobbi Brown Long-Wear Waterproof Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$37View at Ulta BeautyUlta Beauty$15.01 less (58%)Matches: Same form: gelSame texture: gelSame finish: matte
Differences: Not sold in your colour
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Maybelline Eye Studio Lasting Drama Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautySephora$2 less (8%)Matches: Same form: gelSame texture: gelSame waterproof: claimed
Differences: Metallic rather than matte
Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Metallic rather than matte
Medium confidence· Digital match
Tarte Fake Awake Eye Highlight
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same form: gelSame texture: gelSame waterproof: claimed
Differences: Metallic rather than matte
Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Metallic rather than matte
Medium confidence· Digital match
Clinique High Impact Gel Tech Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $1 moreMatches: Same form: gelSame texture: gel
No material differences in the data we have.
Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: soft cream
Medium confidence· Digital match
Patrick Ta Major Dimension Precision Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$1 less (4%)Matches: Same form: gelSame finish: matteSame waterproof: claimed
Differences: Not sold in your colourCreamy rather than gel
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Creamy rather than gel
Retailer shade note: electric blue
Medium confidence· Digital match
KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$4 less (15%)Matches: Same form: gelSame finish: matteSame waterproof: claimed
Differences: Not sold in your colourCreamy rather than gel
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Creamy rather than gel
Retailer shade note: black, matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Black Waterproof Crème Color Eyeliner & Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty$18 less (69%)Matches: Same form: gelSame waterproof: claimedSame smudge resistance: claimed
Differences: Creamy rather than gelMetallic rather than matte
Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than gel · Metallic rather than matte
Retailer shade note: true bright white
Medium confidence· Digital match
ColourPop BFF Crème Gel Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty$17 less (65%)Matches: Same form: gelSame waterproof: claimedSame smudge resistance: claimed
Differences: Not sold in your colourCreamy rather than gelMetallic rather than matte
Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Creamy rather than gel · Metallic rather than matte
Retailer shade note: bright metallic lime green flipping to true green to teal
Medium confidence· Digital match
ColourPop Multichrome BFF Crème Gel Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyStila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Marshmallow, against Fenty Beauty Fine Linez Precision Gel Eyeliner in WET T-SHIRT. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Marshmallow.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner in Killer Cashmere, against Fenty Beauty Fine Linez Precision Gel Eyeliner in WET T-SHIRT. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner in Killer Cashmere.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner Marshmallow
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced
Too Faced Killer Liner 36 Hour Waterproof Gel Eyeliner Killer Cashmere
SephoraYour shade $26 at Ulta Beauty
34 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
