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Pro Filt'r Instant Retouch Longwear Liquid Concealer 260 dupes and alternatives Fenty Beauty

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: NARS Radiant Creamy Concealer Praline

The equivalent shade: scored on colour, depth and undertone only.

The match
NARS
Praline
Depth and undertone: Light · Warm
Finish and coverage: Radiant · Medium coverage
Shade match
94out of 100
Colour
92
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 34S medium sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
34S medium sand
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium
    Shade match 87
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Slightly deeperNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    35H medium honey
    Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for dry skinContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Peach
    Shade match 92
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium light with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium
    Shade match 81
    $36SephoraSephoraCosts $6 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly deeperNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 76
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: neutral beige with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Warm
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    82
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Beige
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneSatin rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7 Medium
    Shade match 72
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6 Medium
    Shade match 71
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Sand
    Shade match 75
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneSatin rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium light with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    5 Medium
    Shade match 69
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Radiant Creamy Concealer

    Sucre D'orge
    Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: MD1.5 - medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  14. #16 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 79
    $24SephoraSephora$6 less (20%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with neutral beige undertones

    Medium confidence· Digital match

    View match
  15. Shade match 85
    $42SephoraSephoraCosts $12 more

    Matches: Same warm undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    36
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium with a peach undertone

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 62 Porcelain Beige
    Shade match 68
    $32Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    68
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · NARS

    Radiant Creamy Concealer

    Crema Catalana
    Shade match 71
    $36SephoraSephoraCosts $6 more

    Matches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneRadiant rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: M0 - medium with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 260 (Fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    250

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 250

    • Slight colour difference
    • Light medium · Warm · peach undertone

    $40

Closest foundations

  1. Milani Conceal + Perfect 2-in-1 Foundation

    Warm Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Warm Natural

    • Looks identical
    • Light · Warm undertone

    $11.97

  2. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW20

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW20

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $39

  3. IT Cosmetics CC+ Cream Illumination SPF 50+

    Medium Tan

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Medium Tan

    • Very close colour
    • Fair · Warm · golden undertone

    $39

  4. IT Cosmetics CC+ Airbrush Perfecting Powder Foundation

    Medium Tan

    IT Cosmetics CC+ Airbrush Perfecting Powder Foundation, shade Medium Tan

    • Very close colour
    • Fair · Warm undertone

    $42

  5. IT Cosmetics CC+ Cream Natural Matte Foundation

    Light Medium Warm

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Light Medium Warm

    • Very close colour
    • Light · Warm undertone

    $39

  6. Rare Beauty True to Myself Natural Matte Longwear Foundation

    14 Light Medium Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 14 Light Medium Warm

    • Very close colour
    • Light · Warm · peach undertone

    $38

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Radiant Creamy Concealer in Praline, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 260. Every attribute compared, with its share of the score.

ComparedYour shade260Closest shade matchPralineScore
Shade match55% of overall94
Colour92#fcc297#f6ba90Very close colourColour difference 2.0 (0 is identical)
Depth93FairLightCloseDepth difference: 3.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 77/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Radiant Creamy Concealer in Praline.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 34S medium sand, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 260. Every attribute compared, with its share of the score.

ComparedYour shade260Closest overall alternative34S medium sandScore
Shade match55% of overall86
Colour80#fcc297#e9bb96Close colourColour difference 3.7 (0 is identical)
Depth88FairLightCloseDepth difference: 5.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 34S medium sand.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

NARS Radiant Creamy Concealer Praline

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 34S medium sand

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.