Pro Filt'r Instant Retouch Longwear Liquid Concealer 440 dupes and alternatives Fenty Beauty
3.8 (2,257)·Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (neutral vs warm)· Claims a blurring effect· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
55
Wear & performance
68
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Similar undertone (neutral vs warm)· Claims a blurring effect· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
55
Wear & performance
68
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same full coverage· Claims a blurring effect· Claims transfer resistance
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
79
Finish & visual result
70
Wear & performance
51
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Matches: Similar undertone (neutral vs warm)· Claims a blurring effect· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
55
Wear & performance
68
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 440 (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5N, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 440. Every attribute compared, with its share of the score.
ComparedYour shade440Closest shade match5NHow they compareScore
Shade match55% of overall87
Colour60%85#c27d52#b57a52Very close colourColour difference 2.9 (0 is identical)
Depth15%94Medium tanTanCloseDepth difference: 3.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 76/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 440. Every attribute compared, with its share of the score.
ComparedYour shade440Closest overall alternative35.0 Rich AmberHow they compareScore
Shade match55% of overall84
Colour60%74#c27d52#b17e58Close colourColour difference 4.4 (0 is identical)
Depth15%96Medium tanTanCloseDepth difference: 2.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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