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Pro Filt'r Soft Matte Longwear Foundation 100 dupes and alternatives Fenty Beauty

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation N0.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
100Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Natasha Denona
N0.5
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Best price
$52SephoraSephora
Costs $12 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 000N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
100Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Anastasia Beverly Hills
000N
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
79
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Best price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    High confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Matte + Poreless Foundation

    Fair Porcelain 102
    Shade match 95
    $11.99Ulta BeautyUlta Beauty$28.01 less (70%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Face Tape Full Coverage Foundation

    8B Porcelain Beige
    Shade match 88
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: very fair skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    18N Fair-Light Neutral
    Shade match 84
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $60SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    1 Fair Neutral
    Shade match 94
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral beige

    High confidence· Digital match

    View match
  7. #9 · NARS

    Light Reflecting Foundation

    Yulong
    Shade match 96
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L1.5 - very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  8. #10 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 02
    Shade match 84
    $46.90Ulta BeautyUlta Beauty(product price)Costs $6.90 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    4 Fair Neutral
    Shade match 92
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  10. Shade match 91
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  11. Shade match 93
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 82
    $55SephoraSephoraCosts $15 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines

    Retailer shade note: L1 - Very light with cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    2N Mighty
    Shade match 93
    $47Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 46% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 100 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    100

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 100

    • Very close colour
    • Very fair · Neutral undertone

    $30

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Vanilla

    NARS Soft Matte Complete Concealer, shade Vanilla

    • Very close colour
    • Very fair · Neutral undertone

    $36

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 0.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 0.5 N

    • Very close colour
    • Very fair · Neutral undertone

    $32

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 01 Flax

    Clinique Even Better All-Over Concealer + Eraser, shade WN 01 Flax

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $22

  4. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Looks identical
    • Very fair · Cool undertone

    $10.99

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Close colour
    • Very fair · Neutral undertone

    $22

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in N0.5, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 100. Every attribute compared, with its share of the score.

ComparedYour shade100Closest shade matchN0.5Score
Shade match55% of overall96
Colour93#fde7dc#fae8dcVery close colourColour difference 1.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 77/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in N0.5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 000N, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 100. Every attribute compared, with its share of the score.

ComparedYour shade100Closest overall alternative000NScore
Shade match55% of overall93
Colour89#fde7dc#f3e2dbVery close colourColour difference 2.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 000N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Contains alcohol

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation N0.5

Best price
$52SephoraSephora
Costs $12 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 000N

Best price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.