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Pro Filt'r Soft Matte Longwear Foundation 140 dupes and alternatives Fenty Beauty

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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11 of 32

Only showing matches in liquid form.

  • 11 matches have no formulation listed and are not shown.

Closest shade match: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
140Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Light
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 20S Light Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
140Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
Tarte
20S Light Sand
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
65
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Matte + Poreless Foundation

    Light Beige 118
    Shade match 95
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    1W Warm
    Shade match 98
    $60SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: fair skin with warm tones

    Medium confidence· Digital match

    View match
  3. #5 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    097N
    Shade match 96
    $53Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Fair with Peachy Undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    0W Warm
    Shade match 96
    $60SephoraSephoraCosts $20 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: fair skin with warm tones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    11 Fair Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty$32 less (80%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    B10
    Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    14N Ivory
    Shade match 77
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Givenchy

    Prisme Libre Glow Serum Blurring Foundation

    3W
    Shade match 97
    $63SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: light to medium with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    CC color-correcting tinted serum

    Light
    Shade match 97
    $42SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 140 (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Looks identical
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair

    • Close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Close colour
    • Very fair · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Close colour
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 140. Every attribute compared, with its share of the score.

ComparedYour shade140Closest shade matchLightScore
Shade match55% of overall99
Colour98#f3d4b7#f5d5b6Looks identicalColour difference 0.7 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · yellowWarm · yellowSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyDry, oily, sensitiveBoth marketed for oily skin
Overall match 76/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel
  • Adds SPF 40

Different

  • Radiant finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for normal/combination skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 20S Light Sand, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 140. Every attribute compared, with its share of the score.

ComparedYour shade140Closest overall alternative20S Light SandScore
Shade match55% of overall97
Colour95#f3d4b7#f4d2b6Looks identicalColour difference 1.3 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 20S Light Sand.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 20S Light Sand

Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.