Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
20 of 32 matches
Only showing matches in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $40 at Sephora
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Ulta Beautyfrom $49 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Very close colourSame cool undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: very deep skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: deep complexion with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $9 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sSephora$2 less (5%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: cool red
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: for deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: deepest with neutral undertones
High confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sSephoraCosts $13 moreMatches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: deep with cool red undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than cool undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than cool undertone
Retailer shade note: very deep skin with very warm, golden or olive undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: deep complexion with warm golden undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: for deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $15 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: D5 - Deep with warm undertones
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourBoth claim long-wearingClaims colour stability
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $8 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: dark deep with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$1 less (3%)Matches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim not settling into lines
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: DARK WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraShowing 12 of 18 matches
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 480 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
495
$30
Spiced Rum
$36
7C
$38
25C
$30
4R76
$35
Clove 11.4
$39
550 Suede C
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Veil Hydrating Skin Tint Foundation in 16, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 480. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Veil Hydrating Skin Tint Foundation in 16.
11 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
KimChi Chic Beauty A Really Good Foundation in 137D, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 480. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KimChi Chic Beauty A Really Good Foundation in 137D.
11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
Hourglass Veil Hydrating Skin Tint Foundation 16
SephoraYour shade $40 at Sephora
KimChi Chic Beauty A Really Good Foundation 137D
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
