Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
24 of 31 matches
Only showing matches made for oily skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta Beauty
Macy's$40View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: fair medium with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$21.01 less (53%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at Target
CVS$18.99View at CVSUlta Beautyfrom $18.99 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $20 moreMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for normal skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$60 · out of stockView at SephoraSephoraCosts $8 moreMatches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: for light skintones with cool rosy undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$32 less (80%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyTarget$25.41 less (64%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim not settling into lines
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim not settling into lines
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: fair to light skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $7 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 46% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: light-medium cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyWalmart$24.87 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartSephoraCosts $20 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Light rather than full coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than full coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: FAIR TO LIGHT WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $9 moreMatches: Near-identical swatch colourSame cool undertoneBoth claim not settling into lines
Differences: Natural rather than matte finishLight rather than full coverageNot marketed for normal skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Light with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$28.01 less (70%)Matches: Very close colourSame matte finishClaims a lightweight feel
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$28.01 less (70%)Matches: Very close colourSame matte finishClaims a lightweight feel
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephora$1 less (3%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $4 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneLight rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than full coverage · Does not claim not settling into lines
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta BeautyCosts $20 moreMatches: Near-identical swatch colour
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautyUlta Beauty$19 less (48%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetSephoraCosts $20 moreMatches: Near-identical swatch colourSame cool undertone
Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: light skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyShowing 12 of 22 matches
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 170 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
200
$30
160C
$24
Honey
Honey
3C Cool
$42
2C
$38
Taffy
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Superfix Blur Longwear Foundation in F3N, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Superfix Blur Longwear Foundation in F3N.
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Clinique Superpowder Double Face Makeup Foundation in Matte Ivory, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Superpowder Double Face Makeup Foundation in Matte Ivory.
5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Revolution Beauty Superfix Blur Longwear Foundation F3N
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Clinique Superpowder Double Face Makeup Foundation Matte Ivory
Ulta BeautyYour shade $40 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
