Pro Filt'r Soft Matte Longwear Foundation 360 dupes and alternatives Fenty Beauty
4.4 (23,672)·Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Deep-Tan skin with a golden undertone
$39Ulta Beauty(product price)$1 less (3%)4.3 (1,754)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
81
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 360 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Matte Longwear Foundation in Lagos, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 360. Every attribute compared, with its share of the score.
ComparedYour shade360Closest shade matchLagosHow they compareScore
Shade match55% of overall96
Colour60%94#c2814b#c9834dVery close colourColour difference 1.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 410N, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 360. Every attribute compared, with its share of the score.
ComparedYour shade360Closest overall alternative410NHow they compareScore
Shade match55% of overall95
Colour60%92#c2814b#ba8151Very close colourColour difference 2.1 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$2 less (5%)
