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Pro Filt'r Soft Matte Longwear Foundation 300 dupes and alternatives Fenty Beauty

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD71

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
300Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Chanel
BD71
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $29 more

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
300Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
260 Golden Sun
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
93out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: for tan warm skin with a golden hue

    Medium confidence· Digital match

    View match
  2. Shade match 98
    $69SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC38
    Shade match 96
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: medium with peachy golden undertones

    High confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    33 Medium Warm
    Shade match 98
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    290 Medium Warm
    Shade match 98
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    330 Hazelnut
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  7. Shade match 98
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: level-two medium with a warm undertone

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    270 Medium Warm
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4WO
    Shade match 92
    $49SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than warm undertone · Contains drying alcohol

    Retailer shade note: medium skin with warm olive undertones

    High confidence· Digital match

    View match
  10. Shade match 92
    $5.60$8Ulta BeautyUlta Beauty$34.40 less (86%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a neutral warm undertone

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $40SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium golden olive

    High confidence· Digital match

    View match
  12. #14 · Tarte

    Face Tape Full Coverage Foundation

    42G Tan Golden
    Shade match 88
    $42SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C45
    Shade match 87
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: medium beige with olive undertone for medium skin

    High confidence· Digital match

    View match
  14. Shade match 98
    $48SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: for medium skintones with warm undertones

    High confidence· Digital match

    View match
  15. #17 · Dior

    Forever Hydra Nude Foundation

    3W Warm
    Shade match 98
    $60Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame warm undertone

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium skin with golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6N
    Shade match 89
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: medium tan with neutral undertones

    High confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    490 Golden Amber
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #20 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    24W Power
    Shade match 98
    $47SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 46% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium-deep warm-golden

    High confidence· Digital match

    View match
  19. #21 · Well People

    Skinforia Serum Foundation

    30 Medium Tan Warm
    Shade match 96
    $21$30Ulta BeautyUlta Beauty$19 less (48%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    90

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  20. #22 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Medium 330 W
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    76
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  21. Shade match 93
    $48SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match
  22. #24 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Honey (C-066)
    Shade match 78
    $58Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: medium to dark, cool undertones

    High confidence· Digital match

    View match
  23. #25 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18 W
    Shade match 95
    $48SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium with warm undertone

    High confidence· Digital match

    View match
  24. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines

    Low confidence· Digital match

    View match
  25. Shade match 93
    $48SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: for medium skintones with neutral golden undertones

    High confidence· Digital match

    View match
  26. Shade match 98
    $69Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    25
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim not settling into lines

    Retailer shade note: very intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 300 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Looks identical
    • Medium · Warm · golden undertone

    $38

  2. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

  3. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

  6. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD71, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 300. Every attribute compared, with its share of the score.

ComparedYour shade300Closest shade matchBD71Score
Shade match55% of overall99
Colour98#cc9465#cb9569Looks identicalColour difference 0.8 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD71.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 300. Every attribute compared, with its share of the score.

ComparedYour shade300Closest overall alternative260 Golden SunScore
Shade match55% of overall97
Colour96#cc9465#cf9460Looks identicalColour difference 1.2 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 93/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD71

Match price
$69Ulta BeautyUlta Beauty
Costs $29 more

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun

Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.