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Shadowstix Longwear Eyeshadow Stick Cumin Get It dupes and alternatives Fenty Beauty

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Unapologetic

The equivalent shade and the most similar eyeshadow overall.

Your shade
Fenty Beauty
Cumin Get ItChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and pigmentation: Matte · Opaque
The match
Maybelline
I Am Unapologetic
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and pigmentation: Matte · Opaque
Overall match
84out of 100
Shade (Shade match)
81
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
73
Comfort (Comfort & skin suitability)
50
Shade match
81out of 100
Colour
69
Depth
95
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$14.01 less (54%)

Your shade $26 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Marron Glacé
    Shade match 80
    $32SephoraSephoraCosts $6 more

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Liquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    80
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: twinkling candied chestnut

    Medium confidence· Digital match

    View match
  2. #3 · RMS Beauty

    Cashmere Matte Eyelights

    Mossy Stone
    Shade match 76
    $30Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: matteBoth claim crease resistanceClaims hydration

    Differences: Lighter8-hour wear rather than long-wearing (longevity)Does not claim waterproof

    Score details
    Shade match
    76
    Finish, pigmentation & format
    97
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: earthy saddle brown

    Medium confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Ginger Snap
    Shade match 77
    $8Ulta BeautyUlta Beauty$18 less (69%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: LighterPowder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    77
    Finish, pigmentation & format
    90
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Lighter · Powder rather than stick (format) · Does not claim waterproof

    Retailer shade note: red brown

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Total Seduction Eyeshadow Stick

    Strip Down
    Shade match 76
    $34SephoraSephoraCosts $8 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    Differences: Warm rather than cool undertoneBuildable rather than opaque (pigmentation)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    91
    Wear & performance
    85
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 38% ingredient overlap

    Differences: Warm rather than cool undertone · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte warm red brown

    High confidence· Digital match

    View match
  5. #6 · Smashbox

    Always On Cream Eye Shadow Stick

    No Angel
    Shade match 76
    $25Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: LighterBuildable rather than opaque (pigmentation)Does not claim crease resistance

    Score details
    Shade match
    76
    Finish, pigmentation & format
    91
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Buildable rather than opaque (pigmentation) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: matte medium brown

    Medium confidence· Digital match

    View match
  6. #7 · Nudestix

    Magnetic Matte Eye Color

    Chocolate
    Shade match 71
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: matteSame format: stickBoth claim waterproof

    Differences: Noticeably different swatch colour11-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  7. #8 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Main Character
    Shade match 65
    $12.99Ulta BeautyUlta Beauty$13.01 less (50%)

    Matches: Same finish: matteSame format: stickSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    65
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: rich, deep cocoa-brown shade with a matte finish

    Medium confidence· Digital match

    View match
  8. #9 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Cinnamon Spice
    Shade match 65
    $20Ulta BeautyUlta Beauty(product price)$6 less (23%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourWarm rather than cool undertone

    Score details
    Shade match
    65
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone

    Retailer shade note: Cinnamon Brown Matte

    High confidence· Digital match

    View match
  9. #10 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    110 Act Natural
    Shade match 70
    $29SephoraSephoraCosts $3 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Warm rather than cool undertonePowder rather than stick (format)14-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    90
    Wear & performance
    85
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 19% ingredient overlap

    Differences: Warm rather than cool undertone · Powder rather than stick (format) · 14-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte cinnamon

    High confidence· Digital match

    View match
  10. #11 · Sacheu

    Long Wear Liquid Eyeshadow STAY-N

    Espress Yo Self
    Shade match 69
    $16Ulta BeautyUlta Beauty$10 less (38%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperLiquid rather than stick (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    90
    Wear & performance
    88
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: cool brown matte

    High confidence· Digital match

    View match
  11. #12 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    On the Horizon
    Shade match 73
    $30SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourSheer rather than opaque (pigmentation)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    76
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Sheer rather than opaque (pigmentation)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: deep brown with cool undertones

    High confidence· Digital match

    View match
  12. #13 · Rare Beauty

    Soft Pinch Liquid Contour

    Tranquil
    Shade match 75
    $30SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    77
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim waterproof

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: medium deep (cool brown)

    High confidence· Digital match

    View match
  13. #14 · Urban Decay

    Naked Eyeshadow Stick

    Sinnocent
    Shade match 62
    $25Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same finish: matteSame format: stickSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    93
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation)

    Retailer shade note: rich brown matte

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Baby Got M·A·C
    Shade match 65
    $25SephoraSephora$1 less (4%)

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLiquid rather than stick (format)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich dark brown with red undertones

    Medium confidence· Digital match

    View match
  15. Shade match 64
    $25SephoraSephora$1 less (4%)

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    64
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: muted golden brown

    High confidence· Digital match

    View match
  16. #17 · Jane Iredale

    PurePressed Eye Shadow Triple

    Honeysuckle

    Matched on pan 1

    Shade match 65
    $38Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim crease resistance

    Differences: Copper rather than brownPowder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    65
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Copper rather than brown · Powder rather than stick (format) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  17. #18 · R.E.M. Beauty

    Starlet Matte Liquid Eyeshadow

    ILY
    Shade match 62
    $22Ulta BeautyUlta Beauty$4 less (15%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperLiquid rather than stick (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than stick (format)

    Retailer shade note: cool chocolate brown

    High confidence· Digital match

    View match
  18. #19 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 6

    Shade match 63
    $16Ulta BeautyUlta Beauty$10 less (38%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourPalette rather than stick (format)Does not claim crease resistance

    Score details
    Shade match
    63
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  19. #20 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Bronzed Garnet
    Shade match 67
    $32Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same format: stickBoth claim crease resistanceBoth claim waterproof

    Differences: Warm rather than cool undertoneBronze rather than brownSatin rather than matte (finish)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    80
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Satin

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than cool undertone · Bronze rather than brown · Satin rather than matte (finish) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: seductive reddish bronze

    Medium confidence· Digital match

    View match
  20. Shade match 60
    $25Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterLiquid rather than stick (format)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: mocha midtone brown

    Medium confidence· Digital match

    View match
  21. #22 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 6

    Shade match 62
    $16Ulta BeautyUlta Beauty$10 less (38%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourPalette rather than stick (format)Does not claim crease resistance

    Score details
    Shade match
    62
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  22. #23 · Rabanne

    Colorshot Matte Liquid Eyeshadow

    01 My Bad
    Shade match 59
    $26Ulta BeautyUlta BeautySame price

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperLiquid rather than stick (format)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than stick (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: mocha brown matte

    Medium confidence· Digital match

    View match
  23. #24 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    11 Rich Espresso
    Shade match 66
    $30Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: matteBoth claim waterproofClaims comfort

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    85
    Wear & performance
    67
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  24. #25 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Outer Spice

    Matched on pan 6

    Shade match 61
    $16Ulta BeautyUlta Beauty$10 less (38%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPalette rather than stick (format)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  25. Shade match 63
    $24SephoraSephora$2 less (8%)

    Matches: Same finish: matteBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourPowder rather than stick (format)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: rich brown demi-matte

    Medium confidence· Digital match

    View match
  26. #27 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Confident Cocoa
    Shade match 57
    $25Ulta BeautyUlta Beauty(product price)$1 less (4%)

    Matches: Same finish: matteSame format: stickBoth claim crease resistance

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    93
    Wear & performance
    85
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte deep neutral brown

    High confidence· Digital match

    View match
  27. #28 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Good Energy
    Shade match 63
    $30SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterSheer rather than opaque (pigmentation)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    76
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Natural · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Sheer rather than opaque (pigmentation)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: medium brown with cool undertones

    High confidence· Digital match

    View match
  28. #29 · Rare Beauty

    Soft Pinch Liquid Contour

    Serene
    Shade match 64
    $30SephoraSephoraCosts $4 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    77
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim waterproof

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: medium (brown)

    Medium confidence· Digital match

    View match
  29. #30 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 4

    Shade match 64
    $11Ulta BeautyUlta Beauty$15 less (58%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourPalette rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  30. #31 · Sephora Collection

    Colorful Eyeshadow

    212 Flame
    Shade match 79
    $8SephoraSephora$18 less (69%)

    Matches: Very close colourSame pigmentation: opaque

    Differences: Warm rather than cool undertoneTerracotta rather than brownGlitter rather than matte (finish)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    25
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Glitter · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Terracotta rather than brown · Glitter rather than matte (finish) · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: warm copper orange glitter

    High confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Unapologetic, against Fenty Beauty Shadowstix Longwear Eyeshadow Stick in Cumin Get It. Every attribute compared, with its share of the score.

ComparedYour shadeCumin Get ItClosest matchI Am UnapologeticScore
Shade match55% of overall81
Colour69#8b4428#79472bSlight colour differenceColour difference 5.1 (0 is identical)
Depth95Deep / darkDeep / darkSameDepth difference 2.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall100
Finish100MatteMatteSameSame matte finish
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall73
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 84/100Shade match 81/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Unapologetic.

Same or better

  • $14.01 less
  • Same cool undertone
  • Same finish: matte
  • Same pigmentation: opaque
  • Same format: stick
  • Both claim crease resistance

Different

  • Small colour difference on the swatch
  • 24-hour wear longevity instead of long-wearing
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptioncool neutral brownmatte cool brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy I Am Unapologetic

Match price
$11.99Ulta BeautyUlta Beauty
$14.01 less (54%)

Your shade $26 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.