Stretch Fluid Foundation for Buildable Coverage Medium 1 dupes and alternatives Glossier
4.1 (490)·Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$14Ulta Beauty(product price)$20 less (59%)3.5 (10)
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
68
Skin suitability
68
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a neutral undertone
Matches: Very close colour· Same neutral undertone
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
54
Wear & performance
40
Skin suitability
68
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium or tan skin tones with a neutral undertone
$16Ulta Beauty(product price)$18 less (53%)4.3 (2,230)
Matches: Very close colour· Same neutral undertone· Adds SPF 30
Differences: Radiant rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
54
Wear & performance
54
Skin suitability
0
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
$25Ulta Beauty(product price)$9 less (26%)4.4 (33)
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
64
Wear & performance
61
Skin suitability
68
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with neutral undertone
$14Ulta Beauty(product price)$20 less (59%)3.5 (10)
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
64
Wear & performance
68
Skin suitability
68
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a neutral cool undertone
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
64
Wear & performance
68
Skin suitability
68
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Both claim 12-hour wear
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
72
Wear & performance
68
Skin suitability
68
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Olive rather than neutral undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
79
Wear & performance
68
Skin suitability
68
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Olive rather than neutral undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: tanned amber for olive skin tones
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Olive rather than neutral undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
79
Wear & performance
68
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than neutral undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone
Matches: Near-identical swatch colour· Same natural finish· Both claim 12-hour wear
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
72
Wear & performance
68
Skin suitability
68
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
54
Skin suitability
68
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines
$24Ulta Beauty(product price)$10 less (29%)4.3 (49)
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
54
Skin suitability
68
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines
Retailer shade note: light medium with yellow undertones
Matches: Same natural finish· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Slightly warmer undertone· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
100
Wear & performance
68
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin
The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium 1 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Camel, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 1. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 1Closest matchCamelHow they compareScore
Shade match55% of overall97
Colour60%95#d39f68#d69f6bLooks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $24 more
