24 Hour Full Coverage Luminous Matte Finish Foundation 320W dupes and alternatives Gucci
4.3 (940)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$6.99Ulta Beauty(product price)$62.01 less (90%)3.8 (142)
Matches: Very close colour· Same matte finish· No fragrance listed
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
91
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium tan with neutral undertones
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 320W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick in Medium Tan Warm, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.
ComparedYour shade320WClosest shade matchMedium Tan WarmHow they compareScore
Shade match55% of overall98
Colour60%97#c49068#c7926bLooks identicalColour difference 0.9 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 70/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Live Tinted HUESTICK Complexion Stick in 10 Medium, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.
ComparedYour shade320WClosest overall alternative10 MediumHow they compareScore
Shade match55% of overall87
Colour60%93#c49068#ca9366Very close colourColour difference 1.7 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 2.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 80/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.