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24 Hour Full Coverage Luminous Matte Finish Foundation 340W dupes and alternatives Gucci

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in stick form.

  • 5 matches have no formulation listed and are not shown.

Closest shade match: MAC Cosmetics Studio Radiance Skin Tint Stick MEDIUM 3

The equivalent shade: scored on colour, depth and undertone only.

The match
MAC Cosmetics
MEDIUM 3
Depth and undertone: Medium · Warm · golden
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$31 less (45%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Khaki

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MERIT
Khaki
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
67
Wear (Wear & performance)
61
Skin (Skin suitability)
100
Best price
$38SephoraSephora
$31 less (45%)

Your shade $69 at Sephora

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 340W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

  2. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Looks identical
    • Medium light · Warm · golden undertone

    $39

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC30

    • Very close colour
    • Medium light · Warm · golden undertone

    $30

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Skin Tint Stick in MEDIUM 3, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 340W. Every attribute compared, with its share of the score.

ComparedYour shade340WClosest shade matchMEDIUM 3Score
Shade match55% of overall98
Colour96#d39762#d09867Looks identicalColour difference 1.1 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared21
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, combination, oilyNormal, dryBoth marketed for normal skin
Overall match 72/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Skin Tint Stick in MEDIUM 3.

Same or better

  • $31 less
  • Near-identical swatch colour
  • Same warm undertone
  • Claims a skin-like finish
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Khaki, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 340W. Every attribute compared, with its share of the score.

ComparedYour shade340WClosest overall alternativeKhakiScore
Shade match55% of overall96
Colour93#d39762#d2965aVery close colourColour difference 1.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Khaki.

Same or better

  • $31 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Skin Tint Stick MEDIUM 3

Best price
$38SephoraSephora
$31 less (45%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Khaki

Best price
$38SephoraSephora
$31 less (45%)

Your shade $69 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.