24 Hour Full Coverage Luminous Matte Finish Foundation 540N dupes and alternatives Gucci
4.3 (940)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Slightly lighter· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
90
Finish & visual result
62
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: deep skin with neutral undertones
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 540N (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 37N Ipe, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N. Every attribute compared, with its share of the score.
ComparedYour shade540NClosest shade match37N IpeHow they compareScore
Shade match55% of overall94
Colour60%91#7e4532#7b432bVery close colourColour difference 2.2 (0 is identical)
Depth15%98DeepVery deepCloseDepth difference: 1.5
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared52
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, combination, sensitiveBoth marketed for normal/combination skin
Overall match 78/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Sweet Espresso, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N. Every attribute compared, with its share of the score.
ComparedYour shade540NClosest overall alternativeSweet EspressoHow they compareScore
Shade match55% of overall86
Colour60%88#7e4532#774836Very close colourColour difference 2.5 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 82/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$11 less (16%)
