Illusion Luminous Glow Foundation SPF 30 24 dupes and alternatives Hourglass
4.7 (820)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$20.99Ulta Beauty(product price)$39.01 less (65%)4.3 (8,122)
Matches: Near-identical swatch colour· Same radiant finish
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
82
Wear & performance
40
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same radiant finish· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
82
Wear & performance
40
Skin suitability
67
Looks identical · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 24 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Well People Supernatural Complexion Stick in 38 Deep Tan Cool, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 24. Every attribute compared, with its share of the score.
ComparedYour shade24Closest shade match38 Deep Tan CoolHow they compareScore
Shade match55% of overall95
Colour60%93#854d2c#8a5233Very close colourColour difference 1.9 (0 is identical)
Depth15%95DeepDeepSameDepth difference: 2.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 79/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 5C1 Rich Chestnut, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 24. Every attribute compared, with its share of the score.
ComparedYour shade24Closest overall alternative5C1 Rich ChestnutHow they compareScore
Shade match55% of overall94
Colour60%90#854d2c#854821Very close colourColour difference 2.2 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared82
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%60MediumLightSome differenceLight coverage rather than medium
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared68
Longevity30%8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, dry, combinationNormal, combinationBoth marketed for normal/combination skin
Overall match 86/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$39.01 less (65%)
