#FauxFilter Matte Buildable Coverage Waterproof Concealer Brownie 8.5 Red dupes and alternatives Huda Beauty
4.5 (7,068)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$30Ulta Beauty(product price)$1 less (3%)4.7 (491)
Matches: Both claim a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
69
Finish & visual result
70
Wear & performance
75
Skin suitability
50
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: very deep with warm undertones
$12Ulta Beauty(product price)$19 less (61%)4.5 (1,593)
Matches: Both claim a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
71
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Both claim a skin-like finish· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Medium-full rather than full coverage
Score details
Shade match
73
Finish & visual result
60
Wear & performance
51
Skin suitability
67
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: deepest with neutral undertones
Matches: Same cool undertone· Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
61
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Brownie 8.5 Red (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 17.5 Deep, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Brownie 8.5 Red. Every attribute compared, with its share of the score.
ComparedYour shadeBrownie 8.5 RedClosest shade match17.5 DeepHow they compareScore
Shade match55% of overall84
Colour60%75#5a321a#5a2b1bClose colourColour difference 4.3 (0 is identical)
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%100FullMedium-fullCloseMedium-full coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type100%67Normal, dry, oilyDry, normalBoth marketed for normal/dry skin
Overall match 72/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milk Makeup Future Fluid Longwear Hydrating Concealer in 28C, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Brownie 8.5 Red. Every attribute compared, with its share of the score.
ComparedYour shadeBrownie 8.5 RedClosest overall alternative28CHow they compareScore
Shade match55% of overall76
Colour60%65#5a321a#522415Slight colour differenceColour difference 5.6 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$1 less (3%)
Sephora
