Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Radiant rather than matte finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
42
Wear & performance
75
Skin suitability
50
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
$12Ulta Beauty(product price)$19 less (61%)4.5 (1,593)
Matches: Very close colour· Both claim a skin-like finish· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Sugar Biscuit 3.5 Neutral (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Correct Full-Coverage Concealer in 3.5 Neutral, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Sugar Biscuit 3.5 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeSugar Biscuit 3.5 NeutralClosest shade match3.5 NeutralHow they compareScore
Shade match55% of overall96
Colour60%94#e7ba94#eab790Very close colourColour difference 1.6 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.7
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, dry, oilyNormalBoth marketed for normal skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Sugar Biscuit 3.5 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeSugar Biscuit 3.5 NeutralClosest overall alternative25.0 Medium NaturalHow they compareScore
Shade match55% of overall95
Colour60%93#e7ba94#e0b491Very close colourColour difference 1.8 (0 is identical)
Overall match 85/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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