Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light medium skin with cool pink undertones
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Slightly deeper· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
92
Finish & visual result
63
Wear & performance
61
Skin suitability
50
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
$30Ulta Beauty(product price)$1 less (3%)4.2 (7,617)
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Same full coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
70
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light medium skin with neutral undertones
$12Ulta Beauty(product price)$19 less (61%)4.5 (1,593)
Matches: Very close colour· Both claim a skin-like finish· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
$12Ulta Beauty(product price)$19 less (61%)4.5 (1,593)
Matches: Very close colour· Both claim a skin-like finish· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
82
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
$12Ulta Beauty(product price)$19 less (61%)4.5 (1,593)
Matches: Both claim a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Marmalade 3.3 Beige (Light · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Marmalade 3.3 Beige. Every attribute compared, with its share of the score.
ComparedYour shadeMarmalade 3.3 BeigeClosest match25.5 Medium BronzeHow they compareScore
Shade match55% of overall98
Colour60%97#ecb490#e8b391Looks identicalColour difference 0.9 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.8
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $11 more
