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Thru Line Waterproof Eyeliner with 24-Hour Wear Flourish dupes and alternatives ILIA

Brown · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

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28 matches

Must beWaterproof22

Closest shade match: MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner Skip The Waitlist

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
ILIA
FlourishChange shade
Form and tip: Pencil
Wear claims: Waterproof · Smudge resistant · 24 hour wear
The match
MAC Cosmetics
Skip The Waitlist
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 12 hour wear

Format: pencil. Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
95out of 100
Colour
92
Depth
95
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$26Ulta BeautyUlta Beauty
Same price

Your shade $26 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Gel Eyeliner Pencil 004 Matte Brown

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
ILIA
FlourishChange shade
Form and tip: Pencil
Wear claims: Waterproof · Smudge resistant · 24 hour wear
The match
Kylie Cosmetics
004 Matte Brown
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 12 hour wear

Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
82
Medium confidence· Digital matchWhy it matches
Best price
$18Ulta BeautyUlta Beauty
$8 less (31%)

Your shade $26 at Sephora

Ulta BeautyView at Ulta Beauty

Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Le Stylo Waterproof

    Bronze Riche
    Shade match 71
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: metallic bronze

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Slim Eye Pencil Long-Lasting Eyeliner

    Cafe
    Shade match 70
    $6Ulta BeautyUlta Beauty(product price)$20 less (77%)

    Matches: Same form: pencilSame finish: matteSimilar longevity

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    Long Lasting Eye Pencil

    Hot Chocolate
    Shade match 69
    $2.99Ulta BeautyUlta Beauty$23.01 less (88%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    86

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  4. #6 · Bobbi Brown

    Long-Wear Cream Waterproof Eyeliner Stick

    Rich Chocolate
    Shade match 61
    $34SephoraSephoraCosts $8 more

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  5. #7 · Urban Decay

    24/7 Waterproof Waterline Eyeliner Pencil

    Tootsie
    Shade match 57
    $23SephoraSephora$3 less (12%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: cool medium brown, matte finish

    Medium confidence· Digital match

    View match
  6. #8 · CoverGirl

    Perfect Point Plus Ink Gel Eye Pencil

    Dazzling Burgundy
    Shade match 56
    $9.49Ulta BeautyUlta Beauty$16.51 less (63%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  7. #9 · Lancôme

    DRAMA LIQUI-PENCIL Longwear Eyeliner

    02 French Chocolate
    Shade match 54
    $26SephoraSephoraSame price

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte brown

    Medium confidence· Digital match

    View match
  8. #10 · L.A. Girl

    Smudge-Proof Shockwave Eyeliner Pencil

    Brown Sugar
    Shade match 51
    $6Ulta BeautyUlta Beauty$20 less (77%)

    Matches: Same form: pencilSame finish: matteSame smudge resistance: claimed

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    82

    Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  9. #11 · Urban Decay

    24/7 Glide-On Waterproof Eyeliner Pencil

    Smog
    Shade match 49
    $23Ulta BeautyUlta Beauty(product price)$3 less (12%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    88

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Retailer shade note: copper shimmer

    Medium confidence· Digital match

    View match
  10. #12 · Hourglass

    1.5mm Mechanical Gel Eyeliner

    Canyon
    Shade match 49
    $22SephoraSephora$4 less (15%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Double Take Liquid & Gel Vegan Eyeliner

    Brown
    Shade match 42
    $26SephoraSephoraSame price

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Grip Gel Mechanical Liner

    Brown Denim
    Shade match 38
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colourDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    82

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Different stated wear times

    Medium confidence· Digital match

    View match
  13. #15 · CoverGirl

    Perfect Point Plus Eye Pencil

    Espresso
    Shade match 38
    $8.49Ulta BeautyUlta Beauty$17.51 less (67%)

    Matches: Same form: pencilSame finish: matteSame smudge resistance: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  14. #16 · Tom Ford

    Gel Eyeliner Pencil with Smudge-Proof Longwear

    Cocoa
    Shade match 37
    $51SephoraSephoraCosts $25 more

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    96

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: Brown

    Medium confidence· Digital match

    View match
  15. #17 · Urban Decay

    24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush

    Wine Spill
    Shade match 35
    $26SephoraSephoraSame price

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: deep matte burgundy

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    No Budge Retractable Eyeliner

    Ruby
    Shade match 32
    $6Ulta BeautyUlta Beauty$20 less (77%)

    Matches: Same form: pencilSame finish: matteSame smudge resistance: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  17. #19 · CoverGirl

    Perfect Blend Eyeliner

    Black Brown
    Shade match 30
    $6.99Ulta BeautyUlta Beauty$19.01 less (73%)

    Matches: Same form: pencilSame finish: matteSimilar longevity

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible Pro-Last Waterproof Pencil Eyeliner

    Aubergine
    Shade match 24
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  19. #21 · KVD Beauty

    Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner

    Trooper Black
    Shade match 11
    $23SephoraSephora$3 less (12%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: ultra-black

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Unstoppable Mechanical Eyeliner

    Onyx 10
    Shade match 11
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame finish: matteSame smudge resistance: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Eyestudio Master Precise Skinny Gel Pencil

    Defining Black
    Shade match 11
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame finish: matteSimilar longevity

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  22. #24 · Juvia's Place

    Nubian Eyeliner Pencil

    Midnight Blue
    Shade match 5
    $13Ulta BeautyUlta Beauty$13 less (50%)

    Matches: Same form: pencilSame finish: matteSimilar longevity

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: deep dark blue

    Medium confidence· Digital match

    View match
  23. #25 · Sephora Collection

    12 Hour Colorful Contour Pencil Eyeliner

    13 Tiramisu
    Shade match 70
    $13SephoraSephora$13 less (50%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    72

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Infallible Never Fail Eyeliner

    Brown Brun
    Shade match 39
    $5.49$10.99Ulta BeautyUlta Beauty$20.51 less (79%)

    Matches: Same form: pencilSame finish: matte

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    60

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Tattoo Studio Smokey Gel Pencil Eyeliner

    Smokey Brown
    Shade match 69
    $10.99Ulta BeautyUlta Beauty$15.01 less (58%)

    Matches: Same form: pencilSame finish: matte

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    40

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  26. #28 · Valentino

    Colorgraph Waterproof Gel Eyeliner Pencil

    Brown Fondant
    Shade match 55
    $38SephoraSephoraCosts $12 more

    Matches: Same form: pencilSame waterproof: claimedSame smudge resistance: claimed

    Differences: Shimmer rather than matte

    Score details
    Form & tip
    100
    Formula
    50
    Wear claims
    100

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Shimmer rather than matte

    Retailer shade note: warm brown shimmer

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

See 5 in other formats

Why the closest shade match works

MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner in Skip The Waitlist, against ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear in Flourish. Every attribute compared, with its share of the score.

ComparedYour shadeFlourishClosest shade matchSkip The WaitlistScore
Form & tip45% of overall100
Form100PencilPencilSameSame form
Tipnot comparableNot listedPencilNot comparableTip not listed for one product
Formula30% of overall25
Texturenot comparableNot listedGelNot comparableTexture not listed for one product
Finish25MatteMetallicDifferentMetallic rather than matte
Wear claims25% of overall82
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity4024-hour wear12-hour wearSome differenceDifferent stated wear times
Overall match 73/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner in Skip The Waitlist.

Same or better

  • Same form: pencil
  • Same waterproof: claimed
  • Same smudge resistance: claimed

Different

  • Metallic rather than matte
  • Different stated wear times

Not compared

  • Tip: not listed for one
  • Texture: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Kylie Cosmetics Gel Eyeliner Pencil in 004 Matte Brown, against ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear in Flourish. Every attribute compared, with its share of the score.

ComparedYour shadeFlourishClosest overall alternative004 Matte BrownScore
Form & tip45% of overall100
Form100PencilPencilSameSame form
Tipnot comparableNot listedPencilNot comparableTip not listed for one product
Formula30% of overall100
Texturenot comparableNot listedGelNot comparableTexture not listed for one product
Finish100MatteMatteSameSame finish
Wear claims25% of overall82
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity4024-hour wear12-hour wearSome differenceDifferent stated wear times
Overall match 95/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Gel Eyeliner Pencil in 004 Matte Brown.

Same or better

  • Same form: pencil
  • Same finish: matte
  • Same waterproof: claimed
  • Same smudge resistance: claimed

Different

  • Different stated wear times

Not compared

  • Tip: not listed for one
  • Texture: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner Skip The Waitlist

Match price
$26Ulta BeautyUlta Beauty
Same price

Your shade $26 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Gel Eyeliner Pencil 004 Matte Brown

Best price
$18Ulta BeautyUlta Beauty
$8 less (31%)

Your shade $26 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.