Beautler.Your beauty butler

Thru Line Waterproof Eyeliner with 24-Hour Wear Trace dupes and alternatives ILIA

Nude · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Sort

28 matches

Must beWaterproof23

Closest shade match: Ulta Beauty Collection Gel Eyeliner Pencil Buff Babe

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
ILIA
TraceChange shade
Form and tip: Pencil
Wear claims: Waterproof · Smudge resistant · 24 hour wear
The match
Ulta Beauty Collection
Buff Babe
Form and tip: Pencil · Pencil
Wear claims: —

Format: pencil. Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
84out of 100
Colour
75
Depth
91
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$10.50Ulta BeautyUlta Beauty
$15.50 less (60%)

Your shade $26 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Grip Gel Mechanical Liner Bright Nude

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
ILIA
TraceChange shade
Form and tip: Pencil
Wear claims: Waterproof · Smudge resistant · 24 hour wear
The match
L'Oréal Paris
Bright Nude
Form and tip: Pencil · Retractable pencil
Wear claims: Waterproof · Smudge resistant · 36 hour wear

Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
82
Medium confidence· Digital matchWhy it matches
Best price
$5.99Ulta BeautyUlta Beauty
$20.01 less (77%)

Your shade $26 at Sephora

Ulta BeautyView at Ulta Beauty

Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KVD Beauty

    Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner

    Canvas Beige
    Shade match 62
    $23Ulta BeautyUlta Beauty$3 less (12%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte neutral beige

    Medium confidence· Digital match

    View match
  2. #4 · Urban Decay

    24/7 Waterproof Waterline Eyeliner Pencil

    Beige Flag
    Shade match 58
    $23SephoraSephora$3 less (12%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: cool beige, matte finish

    Medium confidence· Digital match

    View match
  3. #5 · Tom Ford

    Gel Eyeliner Pencil with Smudge-Proof Longwear

    Cream
    Shade match 49
    $51SephoraSephoraCosts $25 more

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    96

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: Nude

    Medium confidence· Digital match

    View match
  4. #6 · L.A. Girl

    Smudge-Proof Shockwave Eyeliner Pencil

    Lullaby
    Shade match 46
    $6Ulta BeautyUlta Beauty(product price)$20 less (77%)

    Matches: Same form: pencilSame finish: matteSame smudge resistance: claimed

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    82

    Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  5. #7 · Urban Decay

    24/7 Glide-On Waterproof Eyeliner Pencil

    Goldmine
    Shade match 34
    $23SephoraSephora$3 less (12%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    88

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Retailer shade note: gold shimmer with gold micro-sparkle, glitter finish

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Slim Eye Pencil Long-Lasting Eyeliner

    White Pearl
    Shade match 19
    $6Ulta BeautyUlta Beauty(product price)$20 less (77%)

    Matches: Same form: pencilSame finish: matteSimilar longevity

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  7. #9 · Bobbi Brown

    Long-Wear Cream Waterproof Eyeliner Stick

    Fog
    Shade match 19
    $34SephoraSephoraCosts $8 more

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: warm mid-tone grey brown

    Medium confidence· Digital match

    View match
  8. #10 · Urban Decay

    24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush

    SOLAR FLICK
    Shade match 18
    $26Ulta BeautyUlta BeautySame price

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: duochrome copper

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Le Stylo Waterproof

    Radiant White
    Shade match 16
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  10. #12 · CoverGirl

    Perfect Blend Eyeliner

    Black Brown
    Shade match 15
    $6.99Ulta BeautyUlta Beauty$19.01 less (73%)

    Matches: Same form: pencilSame finish: matteSimilar longevity

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  11. #13 · Kylie Cosmetics

    Gel Eyeliner Pencil

    004 Matte Brown
    Shade match 15
    $18Ulta BeautyUlta Beauty$8 less (31%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    82

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Double Take Liquid & Gel Vegan Eyeliner

    Brown
    Shade match 15
    $26SephoraSephoraSame price

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    1.5mm Mechanical Gel Eyeliner

    Canyon
    Shade match 15
    $22SephoraSephora$4 less (15%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  14. #16 · Essence

    Long Lasting Eye Pencil

    Hot Chocolate
    Shade match 15
    $2.99Ulta BeautyUlta Beauty$23.01 less (88%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    86

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  15. #17 · Juvia's Place

    Nubian Eyeliner Pencil

    Royal Blue
    Shade match 2
    $13Ulta BeautyUlta Beauty$13 less (50%)

    Matches: Same form: pencilSame finish: matteSimilar longevity

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: royal electric blue

    Medium confidence· Digital match

    View match
  16. #18 · CoverGirl

    Perfect Point Plus Ink Gel Eye Pencil

    Dazzling Burgundy
    Shade match 2
    $9.49Ulta BeautyUlta Beauty$16.51 less (63%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  17. #19 · Lancôme

    DRAMA LIQUI-PENCIL Longwear Eyeliner

    04 Leading Lights
    Shade match 2
    $26Ulta BeautyUlta BeautySame price

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: glitter khaki

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    No Budge Retractable Eyeliner

    Ruby
    Shade match 0
    $6Ulta BeautyUlta Beauty$20 less (77%)

    Matches: Same form: pencilSame finish: matteSame smudge resistance: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  19. #21 · CoverGirl

    Perfect Point Plus Eye Pencil

    Charcoal
    Shade match 0
    $8.49Ulta BeautyUlta Beauty$17.51 less (67%)

    Matches: Same form: pencilSame finish: matteSame smudge resistance: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Unstoppable Mechanical Eyeliner

    Onyx 10
    Shade match 0
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame finish: matteSame smudge resistance: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Eyestudio Master Precise Skinny Gel Pencil

    Defining Black
    Shade match 0
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame finish: matteSimilar longevity

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible Pro-Last Waterproof Pencil Eyeliner

    Aubergine
    Shade match 0
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  23. #25 · Sephora Collection

    12 Hour Colorful Contour Pencil Eyeliner

    54 Coconut
    Shade match 52
    $13SephoraSephora$13 less (50%)

    Matches: Same form: pencilSame finish: matteSame waterproof: claimed

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    72

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Infallible Never Fail Eyeliner

    Brown Brun
    Shade match 15
    $5.49$10.99Ulta BeautyUlta Beauty$20.51 less (79%)

    Matches: Same form: pencilSame finish: matte

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    60

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  25. #27 · Valentino

    Colorgraph Waterproof Gel Eyeliner Pencil

    Silver Spark
    Shade match 14
    $38SephoraSephoraCosts $12 more

    Matches: Same form: pencilSame waterproof: claimedSame smudge resistance: claimed

    Differences: Not sold in your colourShimmer rather than matte

    Score details
    Form & tip
    100
    Formula
    50
    Wear claims
    100

    Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Shimmer rather than matte

    Retailer shade note: silver shimmer

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Tattoo Studio Smokey Gel Pencil Eyeliner

    Smokey Grey
    Shade match 0
    $10.99Ulta BeautyUlta Beauty$15.01 less (58%)

    Matches: Same form: pencilSame finish: matte

    Differences: Not sold in your colourDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    40

    Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Different stated wear times

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

See 7 in other formats

Why the closest shade match works

Ulta Beauty Collection Gel Eyeliner Pencil in Buff Babe, against ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear in Trace. Every attribute compared, with its share of the score.

ComparedYour shadeTraceClosest shade matchBuff BabeScore
Form & tip45% of overall100
Form100PencilPencilSameSame form
Tipnot comparableNot listedPencilNot comparableTip not listed for one product
Formula30% of overall25
Texturenot comparableNot listedGelNot comparableTexture not listed for one product
Finish25MatteMetallicDifferentMetallic rather than matte
Wear claims25% of overall85
Waterproofnot comparableClaimedNot listedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableClaimedNot listedNot comparableSmudge resistance not listed for one product
Longevity8524-hour wearLong-wearingCloseBoth claim long wear
Overall match 74/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Gel Eyeliner Pencil in Buff Babe.

Same or better

  • Same form: pencil
  • Similar longevity

Different

  • Metallic rather than matte

Not compared

  • Tip: not listed for one
  • Texture: not listed for one
  • Waterproof: not listed for one
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible Grip Gel Mechanical Liner in Bright Nude, against ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear in Trace. Every attribute compared, with its share of the score.

ComparedYour shadeTraceClosest overall alternativeBright NudeScore
Form & tip45% of overall100
Form100PencilPencilSameSame form
Tipnot comparableNot listedRetractable pencilNot comparableTip not listed for one product
Formula30% of overall100
Texturenot comparableNot listedGelNot comparableTexture not listed for one product
Finish100MatteMatteSameSame finish
Wear claims25% of overall82
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity4024-hour wear36-hour wearSome differenceDifferent stated wear times
Overall match 95/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Grip Gel Mechanical Liner in Bright Nude.

Same or better

  • Same form: pencil
  • Same finish: matte
  • Same waterproof: claimed
  • Same smudge resistance: claimed

Different

  • Different stated wear times

Not compared

  • Tip: not listed for one
  • Texture: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Gel Eyeliner Pencil Buff Babe

Match price
$10.50Ulta BeautyUlta Beauty
$15.50 less (60%)

Your shade $26 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Grip Gel Mechanical Liner Bright Nude

Best price
$5.99Ulta BeautyUlta Beauty
$20.01 less (77%)

Your shade $26 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.