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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural dupes and alternatives IT Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan4Cruelty-free4Oil-free0With SPF0Mineral0

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Only showing matches with a satin finish.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Medium Sand

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
25.0 Medium NaturalChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Medium Sand
Depth and undertone: Light · Neutral
Finish and coverage: Satin · Full coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Rose
    Shade match 84
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Peach
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneSatin rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Peach
    Shade match 80
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneSatin rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium light with peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation

    1N10 Ivory

    Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation, shade 1N10 Ivory

    • Looks identical
    • Light medium · Neutral undertone

    $45

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  2. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC16

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC16

    • Looks identical
    • Light medium · Neutral undertone

    $39

    SephoraView at Sephora
  3. e.l.f. Cosmetics Soft Glam Satin Foundation

    21 Light Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 21 Light Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW13

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW13

    • Looks identical
    • Light medium · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    16N Madrone

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 16N Madrone

    • Looks identical
    • Light · Neutral undertone

    $50

    SephoraView at Sephora
  6. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 10 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Light 10 Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $41

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural. Every attribute compared, with its share of the score.

ComparedYour shade25.0 Medium NaturalClosest matchMedium SandScore
Shade match55% of overall96
Colour93#e0b491#e8b691Very close colourColour difference 1.7 (0 is identical)
Depth97Light mediumLightCloseDepth difference: 1.8
Retailer descriptionNot statedMedium lightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand.

Same or better

  • $22 less
  • Very close colour
  • Same neutral undertone
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy Medium Sand

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.