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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich dupes and alternatives IT Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with a satin finish.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Rich Chocolate

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
35.5 RichChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Rich Chocolate
Depth and undertone: Tan · Warm
Finish and coverage: Satin · Full coverage
Overall match
82out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
81out of 100
Colour
68
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich (Tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Yepoda The Dewy Day

    5W

    Yepoda The Dewy Day, shade 5W

    • Looks identical
    • Tan · Warm undertone

    $39

    SephoraView at Sephora
  2. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    14W Ojai

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 14W Ojai

    • Looks identical
    • Tan · Warm undertone

    $36

    SephoraView at Sephora
  3. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    5

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 5

    • Looks identical
    • Tan · Warm undertone

    $39

    SephoraView at Sephora
  4. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    5WP

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 5WP

    • Looks identical
    • Tan · Warm · peach undertone

    $49

    SephoraView at Sephora
  5. Essence Foundation Stick

    202

    Essence Foundation Stick, shade 202

    • Looks identical
    • Tan · Warm · golden undertone

    $6.99

    Ulta BeautyView at Ulta Beauty
  6. Chanel LES BEIGES Water-Fresh Complexion Touch

    BO73

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BO73

    • Looks identical
    • Tan · Warm undertone

    $70

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich. Every attribute compared, with its share of the score.

ComparedYour shade35.5 RichClosest matchRich ChocolateScore
Shade match55% of overall81
Colour68#b28057#bb7c5cSlight colour differenceColour difference 5.3 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 82/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate.

Same or better

  • $22 less
  • Same warm undertone
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy Rich Chocolate

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.