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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.0 Deep Tan dupes and alternatives IT Cosmetics

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with a satin finish.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Rich Chocolate

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
40.0 Deep TanChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Rich Chocolate
Depth and undertone: Tan · Warm
Finish and coverage: Satin · Full coverage
Overall match
80out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
77out of 100
Colour
66
Depth
83
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Deep Cinnamon
    Shade match 76
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: deep with rosy cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.0 Deep Tan (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Maple 6.5W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Maple 6.5W

    • Very close colour
    • Medium tan · Warm undertone

    $36

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    27W Yew

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 27W Yew

    • Very close colour
    • Medium tan · Warm undertone

    $50

    SephoraView at Sephora
  3. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    15.5W Mahogany

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 15.5W Mahogany

    • Very close colour
    • Medium tan · Warm undertone

    $60

    SephoraView at Sephora
  4. Ogee Complexion Perfecting Serum Foundation

    Oak 5.25N

    Ogee Complexion Perfecting Serum Foundation, shade Oak 5.25N

    • Very close colour
    • Medium tan · Warm · golden undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. LORAC PRO Soft Focus Longwear Foundation

    13

    LORAC PRO Soft Focus Longwear Foundation, shade 13

    • Very close colour
    • Medium · Warm · peach undertone

    $38

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix Powder Plus Foundation

    NC50

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NC50

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.0 Deep Tan. Every attribute compared, with its share of the score.

ComparedYour shade40.0 Deep TanClosest matchRich ChocolateScore
Shade match55% of overall77
Colour66#bf8c6a#bb7c5cSlight colour differenceColour difference 5.4 (0 is identical)
Depth83Medium tanTanSome differenceDepth difference: 6.6
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 80/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate.

Same or better

  • $22 less
  • Same warm undertone
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy Rich Chocolate

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.