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CC+ Cream Illumination SPF 50+ Fair dupes and alternatives IT Cosmetics

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol4Vegan2Cruelty-free2Oil-free0With SPF3Mineral0

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Only showing matches with medium coverage.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
The match
Maybelline
Fair Ivory 105
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 0.5N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
The match
Dior
0.5N
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
81out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    1N
    Shade match 86
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    1CR
    Shade match 80
    $55SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame radiant finishClaims a lightweight feel

    Differences: Slightly cooler undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    3W Trailblazer
    Shade match 93
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: fair warm

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Yulong
    Shade match 85
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: L1.5 - very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  5. #7 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    100
    Shade match 85
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourClaims long-wearingClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  6. #8 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    0N1 Silk
    Shade match 87
    $54SephoraSephoraCosts $15 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    070 Fair
    Shade match 85
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Fair (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    345 Oatmeal

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 345 Oatmeal

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair

    • Close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Close colour
    • Very fair · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchFair Ivory 105Score
Shade match55% of overall95
Colour92#fddeca#fddec5Very close colourColour difference 2.0 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared34
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall43
Skin type43Normal, dryNormal, oilyBoth marketed for normal skin
Overall match 69/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105.

Same or better

  • $27.01 less
  • Very close colour
  • Same warm undertone
  • Claims 12-hour wear
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Medium rather than full coverage
  • Not marketed for dry skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 50Not listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 0.5N, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternative0.5NScore
Shade match55% of overall87
Colour93#fddeca#f9dcc5Very close colourColour difference 1.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 81/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 0.5N.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than full coverage
  • Claims a lightweight feel

Different

  • Neutral rather than warm undertone
  • Contains alcohol
  • SPF 20 instead of SPF 50

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, low silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFSPF 50SPF 20
OverlapSilicone-based vs water-based; silicone high vs low
View full match

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105

Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 0.5N

Best price
$55SephoraSephora
Costs $16 more

Your shade $39 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.