Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
15 of 31 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Sephora
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$15 less (38%)Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Medium rather than full coverageNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Medium rather than full coverageContains drying alcoholNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: fair-light neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame radiant finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No SPF
Retailer shade note: for fair to light skin with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Macy's$49View at Macy'sSephoraCosts $10 moreMatches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry skin · No SPF
Retailer shade note: light cool 2.5
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF
Retailer shade note: fair light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF
Retailer shade note: Extra light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame radiant finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: fair peach
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)$20.01 less (51%)Matches: Near-identical swatch colour
Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVS
Walgreens$19.99View at WalgreensUlta Beauty(product price)$20.01 less (51%)Matches: Near-identical swatch colour
Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalgreens$19.99View at WalgreensSephoraSame priceMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for normal skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: light with cool pink undertones
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $30 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF
Retailer shade note: light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraSame priceMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
SephoraSame priceMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraShowing 12 of 13 matches
The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Neutral Medium (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Birch 1
$39
2 Fair
$36
1N Neutral
$42
Very Fair 0.5N
$31
Tiramisu
11.0 Light Nude
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Neutral Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan.
9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 2.5N, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Neutral Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 2.5N.
6 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Swan
SephoraYour shade $39 at Sephora
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 2.5N
SephoraYour shade $39 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
