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CC+ Cream Illumination SPF 50+ Medium Tan dupes and alternatives IT Cosmetics

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 14 Light Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Rare Beauty
14 Light Medium Warm
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light 4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Medium TanChange shade
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Pat McGrath Labs
Light 4
Depth and undertone: Light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Overall match
81out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
74
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Best price
$69SephoraSephora
Costs $30 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame radiant finishClaims 12-hour wear

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: fair, neutral

    Medium confidence· Digital match

    View match
  3. #5 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2PEACH
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    8W Limitless
    Shade match 96
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: light warm-peach

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: Very light with warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: fair with neutral peach undertones

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $39.50SephoraSephoraCosts $0.50 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage

    Retailer shade note: very light neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  8. Shade match 78
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame radiant finishClaims 12-hour wear

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: fair, cool pink

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Golden Ivory
    Shade match 96
    $19.99WalgreensWalgreens$19.01 less (49%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for normal/dry skin

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for normal/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: light beige with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Natasha Denona

    HY-GLAM Powder Foundation

    P3
    Shade match 96
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for normal/dry skin

    Score details
    Shade match
    96
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for normal/dry skin · No SPF

    Retailer shade note: light peach

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Medium Tan (Fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    300

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 300

    • Very close colour
    • Fair · Warm undertone

    $30

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Peach

    • Very close colour
    • Light · Warm · peach undertone

    $8

  3. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Very close colour
    • Fair · Warm · peach undertone

    $36

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Very close colour
    • Light · Warm undertone

    $38

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 14 Light Medium Warm, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest shade match14 Light Medium WarmScore
Shade match55% of overall98
Colour98#f7c29f#f6bf9cLooks identicalColour difference 0.8 (0 is identical)
Depth98FairLightCloseDepth difference: 1.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall38
Skin type38Normal, dryCombination, normal, oily, sensitiveBoth marketed for normal skin
Overall match 73/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 14 Light Medium Warm.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light 4, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest overall alternativeLight 4Score
Shade match55% of overall94
Colour92#f7c29f#efbb96Very close colourColour difference 2.0 (0 is identical)
Depth92FairLightCloseDepth difference: 3.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100RadiantRadiantSameSame radiant finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light 4.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Claims a blurring effect
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Medium rather than full coverage
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconehigh silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 50Not listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 14 Light Medium Warm

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light 4

Best price
$69SephoraSephora
Costs $30 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.